NEW YORK – 24/7 Media, WPP’s marketing technology company, announced today two new hires in its London office and New York headquarters. Emily Macdonald joins the company as Director of Platform Engagement and Strategy in London and Lisa D’Avella joins the Account Management team as a Senior Account Manager in New York.
Madonald’s 16 years of experience in digital media includes positions at Microsoft, News International and AOL Bertelsmann Europe. As Director of Platform Engagement and Strategy, she will develop European strategy for the 24/7 technology platform and work with the company’s largest clients and partners.
D’Avella, who has worked at both Operative and Donovan Data Systems, joins the global Account Management team as a Senior Account Manager. She will support clients using 24/7 Technology in North America.
About 24/7 Media, Inc.
24/7 Media, Inc., formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis.
This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.
24/7 Media is a WPP Digital company headquartered in New York with 18 offices in a dozen countries. For more information, please visit www.247media.com.
24/7 Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Media cookies, go to:www.networkadvertising.org.