Increased volume and quality of leads in highly competitive European gaming market
Ra’anana, Israel – DMG (DSNR Media Group) – a global provider of digital advertising solutions for online, mobile, and social, announced today that they successfully increased sales by 300% in three months and leads by 400% in six months for Ubisoft’s the Settler Online Facebook acquisition channel. DMG’s social media division DMI succeeded in boosting Facebook ad performance by using their advanced proprietary advertising platform, PerformR to hyper-target and optimize towards quality users most likely to convert and return to make repeat purchases for additional games and related products.
Ubisoft, the world’s third largest video game developer and publisher was looking for a way to improve the quality and quantity of Facebook leads while working within their cost per lead (CPL) requirements. DMI was able to optimize towards high revenue clients by running higher performance ads with lower costs. Using their propriety technology platform PerformR, DMI tested different combinations of user segments, demographics and creative to serve the best ad for each audience. In addition, by using advanced bid optimization techniques, they achieved lower prices than the cost per lead (CPL) goals -from the very first day.
“DMI has demonstrated time and again an ability to deliver quality players from Facebook at our set CPL goals”, commented Thomas Painçon, Digital Publishing Director. “As a result, we have significantly increased our ROI on Facebook for our top performing online game.”
“In addition to increased quality leads we are developing Ubisofts’ social community and cultivating more lead acquisition strategies,” said Rinat Meseritz VP Social Media. “We are also committed to boosting Ubisoft’s digital advertising performance bycombining media channels utilizing our cross platform approach.”
ABOUT DMG
DMG is a global digital advertising network serving advertisers, agencies and publishers.
Utilizing its unique optimization methodologies and technologies, DMG offers a full cross-platform solution, in online, mobile and social,. With over 350 clients worldwide, DMG reaches over 300 million unique users and delivers hundreds of thousands of campaign conversions every month.
For more information, visit www.dsnrmg.com.
ABOUT UBISOFT
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011-12 fiscal year Ubisoft generated sales of € 1.061 billion. To learn more, please visit www.ubisoftgroup.com.
