Future of Media Sales and Technology to be Addressed by Key Industry Leaders Including Rishad Tobacowalla and Wenda Harris Millard
NEW YORK – PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced the speaker lineup for its annual conference of clients and industry leaders in the media and advertising sector. Themed “Take Control,” this fifth annual conference will be held on October 23rd, from 8:30 – 5:00PM in New York City at 10 on the Park at the Time Warner Center. More than 250 of the most senior publishing and advertising executives will gather for panel discussions, research releases and a keynote on how publishers can improve their revenue opportunities in an increasingly automated landscape of media sales. Speakers at Ad Revenue 5 will include industry luminaries and visionaries discussing publishers’ most pressing issues, such as the move towards audience buying, the monetization of mobile advertising, changing the definition of an online ad to a “viewable” impression and the usage of automated sales techniques like real time bidding.
The event’s keynote speaker will be Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivaKi, widely known for his futuristic take on media and for predicting a multiple screen media future as far back as the 1990s. From his vantage point at an agency, he will be speaking on how he would orchestrate a modern media company with both “traditional” and “digital” assets to maximize revenues.
Among the panel moderators are: Wenda Harris Millard, President & COO, Medialink; Robin Steinberg, Executive VP, Director of Publishing Investment & Activation, MediaVest USA; Michael Greene, Senior Analyst, Forrester and Jonah Goodheart, CEO, Co-Founder, Moat. Panelists include: Quentin George, Chief Innovation Officer, IPG Mediabrands; Paul Caine, EVP, Chief Revenue Officer, Time Inc.; Carl Fremont, EVP, Media Director, Digitas; Vivek Shah, CEO, Ziff Davis; Amanda Richman, President of Digital, MediaVest.
Along with research on publisher monetization best practices from Forrester, IDC will announce spend projections for the display, display RTB, mobile, mobile RTB, and Private Marketplace growth numbers for US, UK, France, Germany, China & Japan. This will be an update to the widely cited 2011 research, released at Ad Revenue 4 that is used as a key indicator of the growth of the automation of media sales globally.
“As we approach our fifth annual conference of media and advertising leaders, I’ve never been more encouraged about the prospects for publishers in the digital age,” says PubMatic Co-Founder and CEO Rajeev Goel. “The media industry is embracing technology to deliver against a range of revenue and marketing goals. PubMatic has been at the forefront of creating the platform that gives publishers greater control over how and where they sell all of their inventory while breaking down barriers between what is human and machine sold. We are going to be hearing dramatic stories at this conference about how publishers are using technology to their best advantage.”
The Ad Revenue 5 conference is invitation only. To request an invitation, contact us at [email protected]. The conference website is located at: adrevenueconference.com.
About PubMatic
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices in the U.S., Europe and Asia.
