Delivers on Promise to Provide the Advertising Industry’s Most Comprehensive, Comparable TV Ad Analytics Database
MOUNTAIN VIEW, Calif. – Ace Metrix®, the new standard in analytics for television and video advertisers, announced the completion of another record sales quarter, punctuated by 161 percent growth in bookings and 174 percent growth in monthly recurring revenue quarter-over-quarter in 2012. Additionally, the company reached a major Company and industry milestone in the third quarter, testing its 20,000th television ad since the first ad scored in late-2009. The result of this milestone is a syndicated database that includes detailed performance analytics for every ad to air nationally in the U.S. over the last three years. In addition, the milestone represents 246 million datapoints from over 10 million U.S. consumer and includes over 4.7 million verbatim comments.
“The third quarter of 2012 proved to be an extraordinary one for Ace Metrix,” said Scott Travis, Chief Revenue Officer of Ace Metrix. “We exceeded our expectations across every facet of the business – from renewals of existing clients, acquisition of new clients and revenue generation on new products such as Ace Metrix POLITICS, Ace Metrix TARGET, Ace Metrix VIVA and Ace Metrix KIDS. Finally we delivered material revenue on our seasonal packages like the Olympics and Back-to-School. Our success this quarter gives us superb momentum heading into the final quarter of the year.”
“Ace Metrix set out to create the largest, most actionable and most valuable advertising database in the world,” said Peter Daboll, CEO of Ace Metrix. “We have delivered on this initial promise and in doing so, have moved the industry out of the 20th century through a combination of proprietary data and innovative technology. The real payoff, however, has been for our clients, who constantly surprise us with how they apply the data to develop more effective creative, allocate media dollars more efficiently, and objectively measure the ROI of their television and video advertising. We are immensely proud of the fact that our client list now includes five of the top seven national television advertisers and over 20% of the national television spend.”†
The final flight of ads tested to achieve the 20,000 ad milestone included spots from V8, Healthy Choice, Denny’s, Enterprise, Home Goods, and Lowe’s. Contributing to the increasing volume of ads tested by the Company are the recent introductions of three new syndicated services serving advertisers of political ads, brands specifically targeting the U.S. Spanish language population, and brands focused on youth, ages 3-15.* The Company’s test volume is also growing quarter over quarter as clients increasingly employ the company’s Creative Lifecycle Management suite including Ace Metrix PRE™, TARGET™ and TREND™ services.
About Ace Metrix LIVE
The Ace Metrix LIVE™ platform houses more than 20,000 ads and ad metrics to watch, analyze and compare, accessible via an intuitive browser-based user interface. We capture, score and make available, every single ad across 25 industries and 75 categories within 24-48 hours of airing. With more than 12,000 data points and an average of 235 direct consumer verbatims per ad, LIVE provides the quantitative and qualitative data marketers need to make informed decisions when it matters. Clients use Ace Metrix PRE™ to conduct a series of pre-tests, testing various treatments, adjusting creative, and retesting within days, for a cumulative total savings and exponential rewards. Ace Metrix MOBILE™ provides access to the database and breaking ad alerts on iPad, iPhone and Android devices.
*For more information on the Ace Metrix family of products including Ace Metrix POLITICS™, VIVA™ and KIDS™ visit acemetrix.com.
†Data per Kantar Media for television advertising spend 2011.
About Ace Metrix
Ace Metrix® is the new standard in television and video analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE™ platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.
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