BlueKai Guide: Data Activation For (Not So Much) Dummies

Data-driven marketing can seem like a cacophony of noise for folks still not up to speed with esoteric acronyms like DMP and RTB.

To help the industry better understand this intersection of Big Data and marketing while giving them the tools to speak this language, BlueKai’s Cory Treffiletti has pulled together a cursory guide on the role data will play for marketers over the coming years. The guide’s 91 slides (embedded below) will walk you through what Big Data is, what are the difficulties in working with Big Data, and how to extract actionable information about your customers.