ReadWrite Delivers Better Digital Media Experiences to Readers with Expanded Editorial Focus and a “Tablet-first” Redesign
SAN FRANCISCO – Say Media, Inc. re-launched top technology property ReadWriteWeb as ReadWrite and appointed Dan Lyons, veteran technology editor and former Newsweek columnist, as editor-in-chief. Rebuilt with a “tablet-first” approach to Say Media’s proprietary digital publishing platform, ReadWrite offers a seamless content experience across desktop, mobile and tablet. The property will cover the evolving tech industry with the expertise readers expect, but also with the humor, wit and honesty that readers crave. Acer has signed on as the property’s official launch sponsor to promote its new Aspire S7, the world’s thinnest touch Ultrabook.
“Readers of the new ReadWrite will find smart, relevant stories about the impact of tomorrow’s technology on our lives, chronicled with a passionate and personal point of view,” said Dan Lyons. “We think readers will quickly appreciate the editorial direction we are taking, while advertisers and marketers will find ReadWrite a great place to connect with millions of the world’s most savvy tech enthusiasts as well as IT and business executives.”
Lyons will drive editorial strategy and deliver compelling content in line with ReadWrite’s well-respected perspective. Editorial content will provide valuable and bold analysis from unique personalities and most importantly, encourage participation from a dedicated community of readers. Previously a columnist at Newsweek and editor at Forbes, Lyons has more than 25 years of experience covering the technology sector and Apple in particular. Lyons, who penned the “The Fake Steve Jobs” blog, has written for Wired, the New York Times Magazine and has appeared on programs such as CNBC, CNN, BBC and Bloomberg.
ReadWrite Rebranded
“We are introducing ReadWrite as the next iteration of ReadWriteWeb, which we acquired in December 2011. As technology has grown beyond the Web, we’ve evolved the brand to reflect the new era we live in today,” said Matt Sanchez, CEO, Say Media. “We have an impressive editorial leader in Dan Lyons and a sleek, beautiful new layout to bring the best elements of editorial and advertising to readers.”
ReadWrite has undergone a visual overhaul, featuring a new logo, layout and aesthetic. Redesigned with a tablet-first approach, the property boasts modern responsive design and a better content experience, including variable scrolling, contextually aware smart feeds, deeper social integration and improved navigation. Readers will have the same experience across desktop, tablets and smartphones, making it easier for them to embrace the interactive features that mobile enables. Say’s proprietary publishing tools allow for easy iteration across platforms so that editors have the flexibility to freely manage content, while being supported by cutting-edge designers and a world-class sales force.
About Say Media
Say Media is a digital publishing company that creates amazing media brands. Through its technology platform and media services, Say Media enables its portfolio of independent content creators to build passionate communities around key consumer interest areas such as Style, Living, Food and Tech. The company provides simple and accountable ways for the world’s top brands to engage with these passionate audiences, at scale, with a reach of more than 400 million people around the world.
For more information visit http://www.saymedia.com/
