NEW YORK – Adconion Direct, a leader in digital advertising solutions, has appointed media executive Taylor West as its new Regional Vice President, Mid-Atlantic and South. This is a newly created position as Adconion Direct actively expands its national digital sales efforts as a result of new product releases and the evolution of their proprietary technology.
In his new role, West is responsible for spearheading the company’s sales efforts out of its New York offices and further growing its sales team in the Mid-Atlantic and Southern regions. West brings a solid track record of building businesses and growing revenue as well as a wealth of experience from ValueClick Media, where he covered New York and the Southeast region as Regional Sales Director.
“Taylor is an excellent fit for our team, bringing the right combination of sales management experience, product expertise and energy. The addition of Taylor expands Adconion Direct’s coverage on the East Coast, and we are excited for him to further build out the sales team and in-market presence in the Mid-Atlantic and Southern regions,” said Michael Parkes, VP, Sales of Adconion Direct.
ABOUT ADCONION DIRECT
Adconion Direct is a global provider of multi-channel digital advertising solutions delivering ROI to advertisers across display, mobile, email and social campaigns. By combining Adconion Direct’s exclusive first-party data and cross-channel insights with proprietary technology and predictive optimization algorithms, we are able to deliver quality results across multiple devices at scale.
Adconion Direct is the standalone business powered by Adconion Media Group’s global technology platform, a proprietary audience profiling engine that tracks and analyzes over 50 billion audience events monthly. Currently, Adconion has 26 offices servicing 20 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), one of the first companies to be IAB certified with its first ever Ad Networks & Exchanges Quality Assurance program and is a founding member of IASH Europe. In 2011, 80 of the Top 100 Global Brands operated across the Adconion Media Group Platform.