WOODLAND HILLS, Calif. – One of the leading networks of forum communities on the Internet, CrowdGather, Inc. (OTCQB:CRWG), announced that it has launched the public beta version of its new self-service advertising platform at http://adisn.com. Adisn® allows online advertisers to easily gain access to CrowdGather’s network of niche communities, while providing third-party forum owners an alternative exchange on which to list their available ad inventory.
The Adisn platform accommodates all advertisers, from small businesses seeking geographically targeted campaigns through the self-service portal, to large agencies or brands who wish to launch broad campaigns and may need concierge service from the Company’s sales staff. Similar to other self-service platforms, advertisers can begin signing up to create and launch new campaigns. However, Adisn is unique as it enables advertisers to target vertically defined categories comprised of special interest and niche forums of all sizes. Thus, advertisers who join the platform will gain immediate access to influencers and enthusiasts in a variety of subjects. In addition to display advertising, CrowdGather will also offer the opportunity to engage communities through sponsored posts and content marketing.
Publishers, or forum owners who previously relied on general ad networks to fill ad inventory, can now sign up and make available some of or their entire inventory for improved earnings and visibility to a variety of advertisers. By joining the Adisn platform, publishers will have access to scale through vertical aggregation that they would have difficulty achieving as a stand-alone site.
“Adisn delivers an easy-to-use, flexible, and scalable platform for forum owners to make available their ad inventory and for advertisers seeking to reach highly targeted audiences found on forums and message boards,” said Sanjay Sabnani, CrowdGather’s Chairman and CEO. “We are thrilled to provide this platform to both forum owners and advertisers trying to reach them. By connecting thousands of sites to advertisers through our ad server technology, CrowdGather anticipates turning forums into highly effective advertising channels without diminishing the unique attributes that make forums so compelling for millions of users.”
The Adisn platform will organize and aggregate the inventory of thousands of online communities into key verticals that are easily searchable by and accessible to advertisers ranging from small business to large agencies and brands. Combined with the Company’s own inventory, advertisers and publishers can join the platform to participate in an ad-serving marketplace. Although the platform is launching at the end of the Company’s second quarter of fiscal 2013, the Company expects to benefit from the ad platform through higher advertising rates in the third and fourth quarters of fiscal 2013.
About CrowdGather, Inc.
With its growing portfolio of special interest forums and enthusiast message board communities, CrowdGather (www.crowdgather.com) has created a centralized network to benefit forum members, forum owners, and forum advertisers. CrowdGather provides a highly interactive and informational social network for members, a management and revenue-sharing resource for third-party forum owners, and a largely untapped advertising network for marketers worldwide.
