BlueKai Selects Jumptap as First Mobile Partner
BOSTON – Jumptap, Inc., the leader in targeted mobile advertising, today announced a partnership with BlueKai, the world’s first complete enterprise data activation system for intelligent marketing, to help advertisers deliver highly targeted mobile ads by leveraging a broad set of mobile, online and offline data segments.
The promise of mobile advertising rests on the ability to understand mobile audience. Over the past year, advertisers have benefitted from Jumptap’s launch of third-party data to target desired mobile audiences at a deeper, more accurate level. Jumptap was the first to bring these partnerships to mobile and has since grown its ecosystem to more than 30 partners, including 10 industry leading data organizations. These partners have greatly enhanced Jumptap’s ability to organize mobile audiences into hundreds of discrete segments, thus delivering more efficiency to advertisers.
Now, through its partnership with BlueKai, Jumptap is expanding its data offering by more than 14,000 data segments via combined Jumptap and BlueKai data partners. Segments include consumer purchase intent, past purchases, geographic and demographic data, interests, lifestyle, and automotive, among others. The partnership allows advertisers on the Jumptap network to leverage BlueKai’s renowned online data segments and algorithms specifically within the mobile realm.
“Audience data has become a critical element in targeting advertisements across the mobile landscape,” said Adam Soroca, Chief Product Officer and General Manager, Jumptap. “Through this partnership, we’re expanding our tool box significantly to enable advertisers to go beyond network-specific data to promote better ad relevancy and ROI. BlueKai is well-known in the online realm for its data prowess, and we’re honored to be its first partner as the company enters the mobile space.”
To leverage BlueKai data for mobile targeting, BlueKai drops pixels across its publisher network, which are then matched with targeting segments and an IP address. When Jumptap recognizes repeat users on its network, it matches the segments sent by BlueKai and delivers a relevant ad.
In addition to accessing BlueKai’s proprietary Mobile Privacy Guard (MPG), a new technology that helps ensure user anonymity on their mobile devices, Jumptap works with leading privacy advisor Evidon to implement the well-recognized AdChoice privacy icon logo in all behaviorally-targeted mobile ads. Clicking on the in-ad notice brings consumers to Jumptap’sprivacy policy page where they can view more information about targeting and update their privacy settings or opt-out.
“Our partnership with Jumptap signifies BlueKai’s dedication to helping marketers take a data-driven approach to identifying and reaching prospects across any screen,” says Cory Treffiletti, SVP of Marketing at BlueKai. “Mobile is an untapped channel, and with data, audience targeting opportunities can be unleashed in a really big way.”
About Jumptap
Jumptap, Inc. (www.jumptap.com) is the leader in targeted mobile advertising. Reaching 107 million mobile users in the U.S. and 156 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third-party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT report. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery.
About BlueKai
BlueKai (www.bluekai.com) is the world’s first complete enterprise data activation system for intelligent marketing. BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions. BlueKai represents the only end-to-end SaaS solution for marketers who are looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency in their data. BlueKai has led the data-driven marketing category since 2008 when it launched the world’s first Data Exchange and then branched out to create the first Data Management Platform (DMP) for marketers. BlueKai is currently trusted by, among thousands of others, 12 Fortune 30 corporations and numerous other brands to activate their data. BlueKai is a privately-held corporation based in Cupertino, California and was the recipient of the OnMedia B2B Company of the Year in 2011.
