Guarantees 10 Percent Increase in Reach or Sales Metric within 60 days
SAN MATEO, Calif. – Billions of ad dollars are spent every year, attempting to connect brands with customers. With the explosion of mediums and channels, marketers are challenged with an incomplete picture of where their customers are, how to reach them, and where to most effectively spend media dollars that drive sales.
Aggregate Knowledge solves this challenge by bringing an exact science to the art of media buying. The company announced today its next generation Media Intelligence Platform (MIP) – the industry’s only data management solution that captures unlimited media and audience data in real-time for marketers to act on. The company also announced ‘The AK Guarantee,’ an exclusive offer for Fortune 500 companies and advertising agencies, guaranteeing a ten percent increase in their reach or sales metric within 60 days.
“Today’s data management platforms and traditional business intelligence tools are not enough for brands to maximize their dollars and pinpoint where to reach new customers,” said David Jakubowski, AK chief executive officer. “Marketers need access to real-time, actionable intelligence to accurately and effectively allocate media dollars, increase reach and drive more sales.”
Next Generation Media Intelligence Platform (MIP)
The AK MIP represents the next generation of data management solutions, enabling marketers to:
- Combine both media and audience data together with real-time predictive analytics
- Measure performance across all digital mediums and channels, including Facebook, in a single view
- Get complete customer touch point tracking from first touch to last touch
AK’s MIP delivers improved “what if” tools, adding cost data that enables marketers to adjust media spend on the fly based on budget impact, not just impressions, to effectively meet their reach or sales goals. Additionally, AK’s MIP enables new publisher views to better understand which media partners performed best over time, leading to reduced overlap and increased value within existing budgets.
Market Momentum
“AK is putting large scale data and siloed investments to work for advertisers and agencies, ensuring data driven decision making and increased media spend efficiency,” said Steve Katelman, EVP Global Strategic Partnerships, Digital, OmnicomMediaGroup. “Delivering real-time actionable insights is increasing brands digital budgets because they can now quantify value cross-channel.”
According to Rob Gatto, AK president, “We’re solving big industry issues and the results speak for themselves. On average, our Fortune 500 customers reallocate 26 percent of their budget to eliminate media buys that drive zero sales, boost conversion rates by 321 percent, and experience a 220 percent ROI lift.”
The AK Guarantee
The AK Guarantee is an exclusive 60-day engagement guaranteeing ten percent increase in reach or sales metrics utilizing the same budget. The AK guarantee is available for a limited time on a first come-first served basis. To sign up, click here.
About Aggregate Knowledge
Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency.
