Triton Digital Introduces a2x, the First Audience-Based Programmatic Buying Solution for Online Audio

Ad Exchange Delivers Real-Time Bidding Capabilities for Online and Mobile Streaming Audio

LOS ANGELES – Triton Digital (, a market leader enabling media companies to manage, measure and monetize their content digitally, introduced a2x, the industry’s first audience-based programmatic buying solution for online and mobile streaming audio ads.

a2x is the first audio advertising exchange that enables advertisers to programmatically buy targeted online and mobile audio inventory in real-time. The solution provides a system for managing, buying and selling third party advertising campaigns. In addition, a2x facilitates the execution of digital advertising trades between third parties, providing an information database featuring lists of advertising bid and offer values.

The automated, exchange-driven method of buying and selling ad impressions facilitates increased efficiency, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.

To deliver the most personal, targeted ads, the a2x solution integrates consumer data from partner eXelate which provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions.

“Marketers are increasingly relying on ad exchanges and real-time bidding to reach their target audiences in an effective manner. Streaming audio’s exponential growth has created an exciting new digital advertising channel, and a2x is exactly what the market needs to streamline the buying process, making the ads more accessible and enabling publishers to better monetize their content,” said Mike Agovino, Chief Operating Officer at Triton Digital.

About Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.