Ram Trucks’ “Farmer,” Budweiser’s “Brotherhood” and Taco Bell’s “Viva Young” Scored Big As Fan Favorites
LOS ANGELES – The Ravens weren’t the only champions crowned during Super Bowl XLVII. Fans across the nation cast their votes on Hulu AdZone, presented by Toyota, to select their favorite Super Bowl commercials and the results are in!
From wily septuagenarians and flashing groupies, to miracle stains and wish-granting bombshells, this year’s Super Bowl ads certainly didn’t lack in excitement, comedy or sex appeal. In the end though, sincerity won out — the overall most liked ad on Hulu AdZone was the thoughtful “Farmer” ad from Ram Trucks, edging out both Taco Bell’s “Viva Young” and Volkswagen’s “Get in. Get Happy.”
Fan votes were tallied for all Super Bowl XLVII commercials on Hulu’s AdZone and the results reflect all votes that were in as of 8:00pm PT / 11:00pm ET Sunday, Feb. 3. For the first time ever fans watched, voted, shared, tweeted and “liked” their favorite ads on iOS and Android supported mobile devices.
OVERALL MOST LIKED ADS
Top ranked by fan votes.
1. Ram Trucks: Farmer
2. Budweiser: Brotherhood
3. Taco Bell: Viva Young
4. Volkswagen: Get In. Get Happy.
5. Universal Pictures: “Fast & Furious 6” Game Day Trailer
6. Jeep: America Will Be Whole Again
7. Paramount Pictures: “World War Z” Big Game Spot
8. Skechers: GOrun 2 – Man vs Cheetah Big Game Commercial
9. GoDaddy.com: Perfect Match – Bar Refaeli’s Big Kiss!
10. MilkPEP: The Rock in Morning Run
Hulu also awarded winners in additional categories including “Celebrity Cameos” to “Play That Music” to “They’ll Make You Go ‘AWWW.’”
CELEBRITY CAMEOS
Celebs Cash In: No one loves the Super Bowl more than celebrities. They popped up all over the Super Bowl in 2013.
1. M&M’s: Love Ballad
2. Samsung Mobile: The Next Big Thing
3. Toyota Rav4: Wish Granted
PLAY THAT MUSIC
Your Game Day Soundtrack: We got to hear The Flaming Lips’ new single and a goldfish sing a neo-soul version of “No Diggity.”
1. Audi: Prom
2. Mercedes-Benz: Soul
3. Hyundai: Epic Playdate
THEY’LL MAKE YOU GO “AWWW”
Ads That Warm Your Heart: From adorable animals to cute kids, these ads will make you smile, and maybe even tear up a little.
1. Coca-Cola: Cameras
2. M&M’s: Love Ballad
3. Hyundai: Epic Playdate
FOR THE LOVE OF THE GAME
Football Fever: What’s a Super Bowl without ads that honor the guts and glory of the gridiron?
1. Tide: Miracle Stain
2. Hyundai: Team
3. Pizza Hut: Hut Hut Hut
CLOTHING OPTIONAL
Pretty People in Various Stages of Undress: From headless torsos to incredibly violent automatons in short skirts, a bunch of companies left us wondering, “What are these people selling? And does it really matter?”
1. M&M’s: Love Ballad
2. Axe: Lifeguard
3. Kia: Hotbots
YOUNG, WILD, AND FREE
Electric Youth: Relive your young adulthood with these ads that will keep you feeling young and carefree, from awkward laundromat pickups to gutsy high school prom moments.
1. Audi: Prom
2. Kia: Space Babies
3. Bud Light: Journey
To revisit these ads or for more details on Hulu AdZone 2013, presented by Toyota, check out http://hulu.com/adzone. Or visit the Hulu Blog for our round-up of the winning ads: The Definitive Best Super Bowl Ads of 2013.
WHERE: Hulu AdZone on Hulu and Hulu Plus: http://www.hulu.com/adzone.
ASSETS: Embed code for each ranked ad is available through the individual show link. To showcase all the Super Bowl ads from this year, embed the Hulu AdZone widget. With the Hulu AdZone widget, you can embed the Hulu player and share this year’s winners. Once the player is embedded, your readers can view all of this year’s greatest Super Bowl ads right from your site and share their favorite commercials with friends.
Hulu AdZone widget embed code:
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WHO: Hulu is an online TV service whose mission is to help people find and enjoy the world’s premium content when, where and how they want it. As we pursue this mission, we aspire to create a service that users, advertisers and content owners unabashedly love. (www.hulu.com).
