Veteran Advertising Executive Brings Together Conversational Marketing and Programmatic Opportunities to Help Brands Better Connect with Consumers
SAN FRANCISCO – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, announced that it has appointed Evan Krauss as Chief Revenue Officer (CRO). In this position, Evan will be responsible for driving revenue by leveraging Federated Media’s conversational marketing and programmatic offerings to deliver integrated advertising opportunities that help brands better connect with consumers.
A 17-year veteran in Internet, mobile and digital media, Mr. Krauss has held senior roles at companies including Yahoo!, AOL, Excite, JumpTap, Looksmart and Agency.com. Most recently, Mr. Krauss was EVP of Advertising Sales at Shazam, and SVP of Global Ad Sales and Business Development at JumpTap, where he played a key role building the company into a leading mobile ad network. Prior to that, Mr. Krauss managed some of the earliest and most successful advertising sales teams at Yahoo!, AOL, Excite, and Looksmart.
In his new role as CRO at Federated Media, Mr. Krauss will leverage the company’s unique combination of conversational marketing and programmatic buying solutions to help brands find engaged audiences across the Federated Media Publisher Network (FMPN). The FMPN was recently named the third largest U.S. ad network and the fourth largest network in the entire Display Ad Ecosystem,according to comScore. This includes over 150,000 sites representing 193,000,000 U.S. monthly uniques across the company’s real-time ad exchange, and over 65,000,000 U.S. monthly uniques across more than 500 premium publishers working with Federated Media on conversational marketing programs.
“Evan has a long history of driving revenue for media companies and we’re happy to have him join the team at a time when we’re poised to take advantage of predictions that conversational marketing and programmatic buying will change the entire media landscape,” said Deanna Brown, CEO at Federated Media Publishing. “2012 was a pivotal year for us as we realigned around these two business priorities and the move has already proven to be the right one given how many customers have taken advantage of our solutions already this year.”
“Over the past few years there has been a polarization in online advertising where conversational marketing has become the de facto standard for real consumer engagement and programmatic has become the answer for overcoming inefficiencies in media buying,” said Evan Krauss, CRO at Federated Media Publishing. “Federated Media is the only company that is a true leader on both sides of the spectrum, and I couldn’t be more excited to leverage all the amazing talent and expertise we have to help our customers create more meaningful relationships with their consumers.”
About Federated Media Publishing
Federated Media Publishing powers the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net.
