Investment from Microsoft’s Bing Fund, Board and Staff Additions Fuel Next Phase of Company Growth
NEW YORK – Selectable Media, a leader in enabling consumers to unlock digital content, announced its expansion to Los Angeles and Chicago with a number of new hires and the addition of a new Board Member. Following revenue growth of 250 percent and doubling headcount in 2012, Selectable is adding to its sales and marketing capabilities to continue developing relationships with publishers and brands nationwide.
“After validating our Select-to-Unlock model and building momentum in 2012, we started 2013 by expanding our footprint to LA and Chicago,” said Matt Minoff, CEO of Selectable Media. “These sales and strategic hires will accelerate our ability to reshape the way digital content is currently monetized.”
Expansion Plans
Selectable Media hired Pete Riherd as its Western Sales Director based in Los Angeles. Pete joins Selectable from Entertainment Weekly where he was the West Coast Advertising Director, and brings fifteen years of advertising sales experience. Selectable has also added Dan Feldstein as Director of Marketing.
Additionally, John Partilla, CEO of Olson, has joined Selectable Media’s Board of Directors. John previously served as the COO of Dentsu Network West after running sales organizations at Clear Channel and Time Warner.
“Selectable Media is creating a new revenue model for publishers and better engagement tools for advertisers. I’m excited to be working with them at such a pivotal turning point in our industry,” said Partilla.
“John brings invaluable experience having worked with some of the biggest brands, agencies and publishers over the course of his career. He will be a great addition to our board and we look forward to working with him,” said Minoff.
Record Campaigns and Investment from Bing Fund
In 2012, Selectable Media delivered campaigns for premium brands including HBO, Samsung, Kraft, Wendy’s, Google and NBC. On average, clients using the Select-to-Unlock platform saw completion rates of more than 92 percent and click-through rates of higher than 7 percent, demonstrating the platform’s ability to significantly increase brand awareness.
Backed by a strategic investment from Microsoft’s Bing Fund, Selectable Media will continue to expand its publisher network and partnerships across all content verticals. Additionally, the company will continue to build on its industry leading technology platform, enabling publishers to more effectively monetize their audiences.
For more information on the Selectable Media platform, please visit: http://selectablemedia.com/.
About Selectable Media
Selectable Media enables consumers to unlock digital content and services in exchange for viewing and interacting with brand advertising. Selectable Media partners with content providers across PC, mobile and tablet devices to deliver user selected ads that drive key brand health metrics. Selectable Media is headquartered in New York, NY. For more information, visit selectablemedia.com.
