Rubicon Project – Which Has Passed Google to Consistently Demonstrate the Greatest Audience Reach of Any Digital Advertising Company – Gives Public the Fullest Available Look at the Automated Marketplace for Free
LOS ANGELES – Rubicon Project, the leading advertising automation company, announced another industry-first – the Marketplace Report mobile application. This innovative report is the world’s first mobile app to provide free insights into the real-time bidding (RTB) global buying and selling trends of an industry-leading advertising marketplace. It is available today as a free download in the Apple App Store for iPad and iPhone. Later this month, the Android and Kindle Fire versions of the Marketplace Report will be released in the Google Play Store and Kindle Fire Apps Store.
“Launched in September 2012, the original Marketplace Report was created to reveal the top global buying and selling activities transacted across the Rubicon Project Marketplace on a monthly, quarterly and annual basis,” said Helen Jen, Director of Product Marketing. “In anticipation of releasing our annual metrics, we designed an interactive mobile application that will serve as a new platform for providing up-to-date insights through data visualization. The app will highlight current lists such as the top five advertising categories by spend and the top five publisher verticals by revenue. The app will also show overall advertising spend and value shifts over a monthly and quarterly basis for various countries.”
Since passing Google in August, Rubicon has consistently demonstrated the greatest audience reach of any digital advertising company, as measured by comScore. REVV, Rubicon’s advertising automation platform, is used by more than 500 of the world’s top publishers – including Time Inc., The Wall Street Journal and the Tribune Company – to transact business with more than 100,000 advertisers across a massive marketplace that powers more than 2 Trillion annual impressions. The Marketplace Report, then, gives the fullest available look at the automated marketplace.
“We have seen an increasing desire from our customers and partners to gain insights into the Rubicon Marketplace to help inform their advertising strategies,” said Steven Hartman, Rubicon Project VP of Marketing. “We believe that making these global insights free to the world will help buyers and sellers find even more profitable opportunities amongst themselves not seen before.”
Among the features of the Marketplace Report application:
- Global and country reports for United States, Australia, Canada, France and the United Kingdom, including the top five global advertising categories by spend; and the top five publisher verticals by revenue, impressions, and eCPM
- Consistently updated monthly and quarterly data feeds
- Beautifully designed charts with multiple filter options and interactivity
- Report sharing via email
This story first appeared in MediaPost.
About The Rubicon Project
The Rubicon Project® is the leading technology company automating the buying and selling of advertising globally. REVV®, the industry’s largest independent technology platform is used by more than 500 of the world’s premium publishers to transact with more than 100,000 advertisers. REVV’s automation technologies and optimization algorithms allow buyers and sellers to conduct their business at global scale in a brand-safe marketplace where billions of transactions occur every single day. To learn more, visit www.rubiconproject.com.