Service enables client access to enhanced buying and analytics
SocialCode (http://www.socialcode.com), the leading social marketing solutions provider, today announced that the company’s self-serve platform is now out of client beta and broadly available for all Fortune 500 marketers. The platform allows companies and their advertising agencies to use SocialCode’s proprietary technology through a SaaS (software-as-a-service) model.
“SocialCode’s technology collects and analyzes intelligence on the full spectrum of organic, paid and earned social media, shared Laura O’Shaughnessy, CEO of SocialCode. “By making available all components of our technology platform for client use, we are truly connecting analysis with action. Now companies can cut through all of the noise to find what’s actually working on social media and amplify it efficiently both through paid media and more targeted organic efforts.”
In 2012, SocialCode provided intelligence services and ran over 2.3 trillion media impressions across social platforms for more than 30% of the top 100 marketers. SocialCode’s self-serve platform is designed for marketers who want to leverage the scalability and functionality of SocialCode technology to develop greater in-house expertise to manage their own social campaigns.
“In partnering with SocialCode to use its self-serve platform, we are able to further harness our partners’ audience insights, community growth, engagement, while better leveraging social TV opportunities, added Andrea Redniss, chief activation officer at media and marketing agency, Media Storm. “We look forward to being able to more easily test and learn across our social campaigns driving greater effectiveness and timeliness for our brands.”
SocialCode’s self-serve platform delivers: real-time automation, real-time bidding and seamless reporting and performance analysis. Clients also have the ability to run full factorial testing for a greater number of advanced campaigns with unlimited creative variations – giving them deeper insight into the messaging, targeting and placement that achieve measurable ROI.
About SocialCode
SocialCode is a leading social marketing solutions partner dedicated to driving cross-platform social ROI. Our capabilities are rooted in the advanced research of SocialCode Labs, empowering advertisers with outstanding campaign performance and community insight. Fueled by proprietary technology, SocialCode grows qualified communities, engages those audiences and activates them as customers and brand evangelists for many top national advertisers. SocialCode is a subsidiary of The Washington Post Company.
