Former PointRoll Exec Will Provide Industry-Leading Expertise to Support AK’s Growth
SAN MATEO, Calif. – Aggregate Knowledge (AK), a leading media intelligence company, announced Sarah Ripmaster as its new senior vice president, strategic accounts. Ripmaster, who was most recently senior vice president of Sales at PointRoll, will drive AK’s selling strategy and revenue growth opportunities with strategic partners. She brings an extensive breadth and depth of knowledge in the ad tech space as well as deep relationships with advertisers and agencies. Ripmaster’s addition to the AK team will help the company meet and exceed 2013 sales growth projections.
“Sarah’s experience in our space, coupled with her ability to execute, is a huge coup for us in bringing top talent into the company,” said Rob Gatto, Aggregate Knowledge president. “We’re excited to have a person of her caliber on the team and are thrilled that she turned down a large number of opportunities to work at AK.”
Ripmaster has more than 15 years of experience in the industry and was most recently senior vice president of Sales at PointRoll where she supported sales, product and partnership integration, new business, and online marketing awareness and development. Before joining PointRoll, she held various sales and marketing management positions at Ortho-McNeil Neurologics, a division of Johnson and Johnson, retail focused CitySpree.com, and Galyan’s Trading Company.
“It was not a tough decision to join AK as it was apparent to me that I would be working with one of the smartest and most innovative teams in the industry,” said Ripmaster. “AK’s passion for the business is palpable, and I am ready to jump in and help AK deliver a world-class media intelligence solution enabling Fortune 500 brands to increase their media spend efficiency.”
About Aggregate Knowledge
Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.com. Connect with AK on Facebook, Twitter, and LinkedIn.