REDWOOD CITY, Calif., – Turn (www.turn.com), the cloud marketing platform, today announced the debut of the Flextag™ data capture solution, a self-service tool to help marketers more easily collect anonymous data across disparate web properties. The new utility includes a universal tag to tell marketers a complete story of how customers interact with their websites.
Part of Turn Audience Suite, Flextag™ is an intuitive, point-and-click tool used in a browser window in a user-friendly environment. It allows the capture of much more of an advertiser’s first-party data – with minimal IT support. The lightweight data tool requires only a one-time placement in the footer of a website, and will reduce latency on pages and help increase the number of purchases on eCommerce sites.
“In cross-channel marketing, the best way to find and engage the right audiences is through deep insights about your own audience,” says Joshua Koran, senior vice president of product management, Turn. “With Flextag™, marketers can quickly capture and enrich their first-party data, generate insights, and take action against their desired audience segments. This frees them to focus on what they do best: marketing strategy, content creation, and campaign development.”
The Flextag™ technology tool for marketers includes:
• Flextag™ Capture, a simple tag placed – one time only – in the footer of each page on which a marketer wants to collect data for analytics and audience creation, drastically simplifying content management system (CMS) and website integration.
• Flextag™ Viewer, which enables marketers to mouse over objects on a page and simply click and capture the data they want. They can select any form response or HTML element on the page, easily define and enrich what data the Flextag™ tag will store, and create audience segments based on that data.
• Flextag™ Bookmark, which enables a one-time drag and drop of the Flextag™ Viewer to a marketer’s bookmark menu, so they can quickly inspect site events and start collecting data.
Marketers can access Flextag™ in Turn Audience Suite, the industry-leading data management platform helping marketers to unify and make actionable all available customer data. Turn is the only fully integrated cloud-marketing platform – with Audience Suite, a true data management platform (DMP), and Campaign Suite, a demand side platform (DSP).
Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of more than 100 partners. Turn is headquartered in Silicon Valley and provides its platform, products, and services worldwide. For more information, visit turn.com or follow @turnplatform