Christian Parkes, Vice President of Global Marketing, and Joseph Patel, Vice President of Content + Creative, Join the Team Working to Re-Launch the New Platform
LOS ANGELES – Myspace (new.myspace.com), a place where creative people come to connect, discover and share, has named key executives from the creative community to oversee global marketing operations and editorial content.
Christian Parkes, Vice President of Global Marketing
A brand marketer by trade and a passionately curious observer by nature, Christian Parkes has spent the past 16 years on a journey of keen learning from consumers all over an ever-shrinking planet. The award-winning marketer was most recently celebrated by Fast Company as one of the Top 100 Most Creative People in Business.
An avid wearer of blue jeans and black t-shirts, Parkes is based in Los Angeles where he leads the team at Myspace, creating change and applying non-traditional thinking to a constantly evolving business.
Prior to joining Myspace, Parkes helped shape and lead the resurgence of the globally revered Levi’s brand. As Global Senior Director of Marketing, his accomplishments included the award-winning ‘We Are All Workers’ Go Forth campaign, supporting the rebuilding of Braddock, Penn., birthing Water<LESS, Levi’s’ industry-leading eco-effective product platform, and creating Commuter, Levi’s’ innovation-based performance cycling product.
Pre Levi’s, Parkes was instrumental in creating, launching and building Nike Sportswear, the sport behemoth’s $6BN lifestyle category. This work saw Parkes blur the lines between sport and culture, leading to creative programs featuring Lance Armstrong, Kaws, Kobe Bryant, Mister Cartoon, HBO’s Entourage, LaDainian Tomlinson and Shepard Fairey.
Joseph Patel, Vice President, Content + Creative
As Vice President of Content + Creative, Joseph Patel is driving the production, editorial, and development of original content for the new Myspace. Prior to joining the Myspace team, Patel spent four years as a Senior Producer for Vice Media, creating short- and long-form documentaries, overseeing branded content and facilitating strategic partnerships for clients including Heineken, Nike, Red Bull and Intel. Patel also served as Supervising Producer on Vice television franchises for MTV and HBO. During this period, Patel was detained by Yemen’s National Security Office and had to sneak his crew out of the country.
Patel began his career as a pop culture journalist writing for various publications, and spent six years as Senior Producer with MTV News & Documentaries. In this position, Patel led production for the channel’s acclaimed Choose or Lose presidential election program in 2008.
Myspace (new.myspace.com) is a place where creative people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos—the world’s largest digital music library. With roots in music and social, the platform is built to empower all artists—from musicians and designers to writers and photographers—helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace creates a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what’s next.