Creates Most Comprehensive Solution for Brands Combining Mobile Advertising and Marketing Under Single Roof
Introduces First Universal Targeting and Data Analytics Platform for Measuring Campaign Performance in Real-time across All Digital Mediums from Smartphones to Tablets to PCs
SAN FRANCISCO – Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, announced Velti Media, a new mobile advertising network that connects marketers to Velti’s 1.4 billion highly engaged consumers throughout the world. With this launch, Velti is now the only media company to combine mobile advertising and marketing solutions in a single technology platform across a unified data model, providing the most comprehensive suite of capabilities for brands to reach consumers on any device.
The company is also unveiling its Multi-Channel Targeting (MCT) technology, the first universal data analytics platform on mobile that allows brands to target consumers with relevant advertising and marketing interactions on smartphones, tablets and PCs, so they can identify and reach the same consumers across any device or platform. Moreover, the ability to retarget from desktop to mobile web, mobile app and mobile messaging, allows advertisers to continue delivering deeper levels of engagement as consumers switch to other devices.
In combining advertising and marketing with performance data and predictive analytics, Velti is able to make recommendations to brands on the best types of campaigns to run in order to achieve a specific set of goals. Previously, advertisers have been required to use multiple solution providers to build their brand, drive conversion, and increase frequency and customer loyalty. Velti now allows brands to drive new consumers into the marketing funnel through advertising as well as make more money, increase engagement and manage customer lifecycle management from existing consumers through these marketing programs.
“As consumer device usage becomes increasingly fragmented, there is a growing urgency for all media and data to work together to deliver a consistent message to the consumer across all devices,” said Alex Moukas, CEO of Velti. “Velti Media eliminates a major pain-point for marketers by giving them access to the consumer they want to target and providing them with the tools to reach them most effectively.”
Michael Hess leads the Velti Media sales team and is based in New York; Michael joined the company in 2012 as SVP Advertising Sales from Say Media where he served as SVP of Global Sales. He has also held positions at The New Yorker and Rolling Stone magazine.
To learn more about Velti Media, please visit www.VeltiMedia.com.
About Velti
Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGageTM, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com.
