Hashcaster Named Official Twitter Wall Partner
DALLAS – ad:tech, the largest digital marketing show in the world, announced that it has partnered with Hashcaster, a real-time content marketing platform built around hashtags, to support the Twitter Wall during ad:tech San Francisco.
Using Hashcaster, ad:tech San Francisco exhibitors and attendees will be able to connect, engage and share content in real-time via Twitter, staying up to date on the latest news and conversations out of the show within the session rooms. Exhibitors are invited to use the #adtechsf hashtag before and at the show to give attendees a glimpse of what they have to offer and a taste of what they’ll see at the show.
“We are very excited about this partnership because Hashcaster’s platform will allow all ad:tech San Francisco attendees, exhibitors and speakers to engage in real-time conversations,” said Nicole Buraglio, Marketing Director at ad:tech. “As social media continues to redefine the business of marketing, ad:tech prides itself on being on top of the latest trends within the space. In using Hashcaster’s technology, no one will miss a beat on the news coming out of the show and will be able to interact with one another at a deeper level.”
“Hashcaster is very pleased to be providing ad:tech with its hashtag curation and measurement platform. More and more leading events such as ad:tech are recognizing the power of building a social community around a hashtag and engaging this community before, during and after their event,” said Geoff Clendenning, Hashcaster CEO. “Hashcaster gives event organizers the ability to elevate their brand and the brands of their sponsors above the chatter of a noisy hashtag while given their audience a curated stream of the content that alleviates that all-too-common feeling of drinking from a fire hose when trying to follow a noisy hashtag stream on Twitter.”
ad:tech San Francisco’s All Access Pass includes access to 20+ hours of education in nine tracks – including: Mobile, Brand, Display, Performance, Innovation, Social, Video, Tablets and Sponsored Workshops, as well as four keynote sessions. Attendees also get the chance to see cutting-edge technology and products from over 250 exhibitors in the Expo Hall and utilize the Networking Pub Crawl for creating and renewing business connections.
- For more information on ad:tech, visit na.ad-tech.com/sf/
- To register for ad:tech San Francisco 2013, visit na.ad-tech.com/sf
- Follow @adtech on Twitter and join the conversation using #adtechsf
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.
Hashcaster is a real-time Twitter curation and measurement platform for marketers and publishers. Launched in September 2011 Hashcaster initially focused on the live event industry securing more than 22 clients in its first year and implemented the platform at 38 events throughout North America. Since then the company has expanded its focus to television, live sporting events, music as well as supporting hashtag marketing campaigns for major brands around the world.