Sonobi Attracts Top Talent to Drive Sales

Paul DeBraccio and Dennis Martin Join Sonobi Media to Boost Overall Sales and Manage Increasing Global Demand from Agencies and Publishers

Winter Park, FL. – Sonobi Media, the first and only digital advertising platform created by digital publishers for publishers, announced two new hires to drive its aggressive growth strategy and increase sales for its exciting new suite of products and services. The new hires include Paul DeBraccio (formerly of Expedia), who joins the company as Vice President of National Sales, and Dennis Martin (formerly of Highwinds) who joins as Vice President of Global Sales and Business Development. Paul and Dennis bring to Sonobi a wealth of experience, with both having worked in global sales roles for over two decades across a variety of industries including social media, video, information technology (IT) and travel.

Paul and Dennis will report directly to Sonobi’s CEO, Michael Connolly, and work in tandem to attract new talent and develop Sonobi’s book of business. Additionally, Paul will be charged with securing strategic publisher partnerships and opening and staffing Sonobi’s new New York office. Dennis will be focused on fostering Sonobi’s global growth and building the company’s business-to-business relationships.

“We took a top-down approach to increasing Sonobi’s sales efforts, by bringing two extremely talented and experienced executives like Paul and Dennis,” said Michael Connolly, CEO, Sonobi Media. “With Sonobi’s rapid growth and all the changes and complexities of the digital ad ecosystem, it was crucial for us to bring in the kind of senior-level sales stability and wealth of experience that two high-level executives like Paul and Dennis bring to the table.”

Hiring Paul and Dennis’ not only increases the manpower and experience at Sonobi, it establishes two important, senior-level leaders who can handle the increasing amount of agency and publisher sales activity that Sonobi anticipates in the coming months.

More on Paul DeBraccio and Dennis Martin:

Paul DeBraccio was the former Director of Ad Sales Media Solutions for,where he directed all sales activities in the North American region and led a team of eight sales people, based in four markets focusing on custom display, mobile, video, and multi-dimensional targeting for various advertising categories. While at Expedia, Paul primarily focused on servicing auto, luxury goods, telecommunications, technology, finance, corporate, and other advertisers who wanted to reach business, luxury and leisure travelers. Paul joins Sonobi to lead the company’s national sales initiatives and command a select group of executives in the development of custom initiatives for agencies and publishers.

Dennis Martin was the Vice President of Sales Operations for Highwinds, where he was responsible for managing and building the company’s global sales and marketing teams. Dennis was also the District Vice President at Sarcom, where he was responsible for customer relations, conducting market research, and managing all domestic and international project team leaders. In his new role with Sonobi, Dennis will be able to use his deep experience in servicing highly technical product offerings for global markets to work in cultivating the company’s agency and publisher relationships and driving bottom line sales.

About Sonobi
Sonobi is the first and only digital advertising platform created by digital publishers for publishers. Publishers are being bombarded with suggestions and “solutions” for managing their advertising inventory, courtesy of vendors whose technology is designed to favor the ad buyer, not the seller, Sonobi provides a solution with the seller’s best interest in mind. Sonobi is made up of seasoned publishers who have learned how to leverage real-time bidding (RTB) and yield optimization on inventory to generate the most revenue for publishers. The company is privately held and is headquartered in Winter Park, Florida. For more information, please visit