REDWOOD CITY, Calif. – Turn (www.turn.com), the cloud marketing platform, today announced the appointment of industry veteran Joe Nemeth as its chief financial officer. The former vice president of corporate strategy and finance at Adobe brings more than 25 years of financial and technology experience to this new role.
“Joe Nemeth was critical in driving Adobe’s financial and corporate development strategies and helping them scale to more than $4 billion in revenue,” says Bill Demas, president and CEO, Turn. “His deep experience in software, technology, and in the investment community will accelerate the growth of Turn’s SaaS business.”
Turn launched its cloud marketing platform in 2009, and delivered almost 100% compound annual revenue growth through the end of 2012. The company was EBITDA positive in 2011 and 2012.
Nemeth was the number-two finance executive at Adobe for 13 years, helping the company scale to $4.4 billion in revenue, while more than doubling the company value. He previously had a long tenure in the medical device and aerospace industries, working as an engineer, product manager, and business development leader at companies such as Boeing, Boston Scientific and Medtronic. Nemeth has an M.B.A. from Santa Clara University and an M.S. in mechanical engineering from Rensselaer Polytechnic Institute.
“Turn’s enterprise software marketing platform is providing tremendous value to brands and agencies worldwide,” says Joe Nemeth. “There is an incredible opportunity to reinforce the financial community’s understanding of those benefits and to help lead the company’s future growth.”
Turn provides two real-time marketing applications: Audience Suite, an enterprise data management platform, and Campaign Suite, a digital media buying platform for video, mobile, social, and display advertising. There is a vast market for Turn’s enterprise marketing software solutions. IDC has said worldwide RTB-based spending will rise to $13.9 billion and the “big data” market will grow to $23.8 billion in 2016.
Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of more than 100 partners. Turn is headquartered in Silicon Valley and provides its platform, products, and services worldwide. For more information, visit turn.com or follow @turnplatform.