Miami, Florida – DataXpand (www.dataxpand.com), the Audience Data Marketplace with truly global scale and reach, announced today a new integration with marketing software and analytics platform, Turn (www.turn.com). This new relationship will enable Turn clients to access DataXpand’s global audience data for expanded reach in markets in Latin America, Europe and among US Hispanics.
DataXpand’s platform provides rich, targeted data for global markets. Through premium publisher partners, it creates the best and most reliable audience clusters based on anonymous browsing behavior and demographic data. DataXpand audience segments can be used for branding and performance campaigns that want to improve response rates, conversion, and brand recognition. The company was recently awarded “Top Digital Media Innovator” at Portada’s Latin American Advertising and Media Awards – See more at: http://bit.ly/1s6NEqD
“We are excited to offer our clients the global data insights they will gain from our partnership with DataXpand,” said Mark Balabanian, VP, Business & Corporate Development, Turn. “Their local expertise combined with their reach in Spanish and Portuguese speaking markets will help drive ROI and give our advertisers and agencies an enhanced ability to engage key audiences.”
Sebastian Yoffe, Co-Founder & Managing Director of DataXpand, added “Our global audiences will give Turn’s clients access to valuable markets in Latin America, Europe and among the US Hispanic population. We look forward to collaborating with Turn to ensure their clients get the most data-driven value from their international campaigns.”
About DataXpand
DataXpand is the first Audience Data Marketplace with truly global scale and reach. The platform provides premium, rich data for previously untouched markets focusing on audiences from Latin America and Europe, as well as US-based Hispanics. Through their premium publisher partners, DataXpand creates the best and most reliable audience clusters based on how users browse, search, show interest and intent, as well as based on demographics, age & gender.
Find more at www.dataxpand.com or email [email protected]
