New core feature extends faster creative, visual and code-level control to marketers, developers and business users
PHILADELPHIA – Monetate, a leading technology solution provider that allows online marketers to leverage Big Data to create personalized online customer experiences, announced the release of ActionBuilder, a new Monetate core feature that gives marketers the power to create targeted campaigns in minutes, on any part of the website.
CafePress Inc., The World’s Customization Engine™, used ActionBuilder to customize its website around the NCAA tournament.
“The beauty of ActionBuilder is that we can take a campaign idea and execute it almost instantly, anywhere on the website, without coding,” said Wanchen Tsai, manager, business intelligence and analytics at CafePress. ”Recently, we created a targeted banner campaign based on the geographies of teams in the NCAA tournament, so that visitors coming in from Louisville, for example, were not presented with a rival team’s gear. This was a time-sensitive campaign, but with ActionBuilder, we deployed it successfully within minutes – something that would have ordinarily taken significantly longer to accomplish.”
(click here to see the ActionBuilder Overview Video)
An advanced visual editor, ActionBuilder makes it simple for marketers to modify any part of their website, preview changes in real time, and then immediately apply the experience to specific customer segments. Once created, those actions are reusable and can be applied to completely different campaigns. This means that marketers using ActionBuilder gain control of the customer experience, allowing them to bypass backend systems to dynamically change the web experience for specified visitors.
“ActionBuilder gives the marketers even more speed and control when it comes to personalizing the web experience for their customers,” said Bruce Ernst, vice president of product management at Monetate. “It gives brands the power to target, deploy and test campaigns anywhere on the website within minutes, which is a critical capability for marketers in today’s constantly evolving customer-centric environment.”
About Monetate
Monetate empowers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.
