Survey Tool Provides Rapid Data Gathering for Brands, Agencies and Publishers
NEW YORK – The 2013 NCAA March Madness Men’s Basketball Tournament is a great opportunity for brands to reach customers, but new research shows only 7 percent of consumers can accurately identify the Official Sponsors of the tournament. While most respondents could not recognize all of the official sponsors, more than 48 percent of respondents correctly selected Coke Zero as one of the official sponsors for March Madness.
“Coke Zero was a clear winner among March Madness sponsors. Forty-eight percent of those surveyed correctly identified the brand as an Official Sponsor,” said Matt Minoff, CEO of Selectable Media. “Coke Zero has capitalized on its deep integration into the web and mobile live streams. With more than 36 million people watching games on digital devices, Coke Zero was able to stay top of mind for consumers throughout the tournament.”
The study, conducted using Selectable Media’s new SelectableSurveys tool, presented a random mix of national advertisers and asked respondents to correctly identify the Official Sponsors. Responses were gathered after the Elite 8 games on Monday, April 1.
Selectable Media’s SelectableSurveys tool offers a number of unique features that are not available with traditional market research tools, including:
- Rapid scalability. When conducted as part of consumers’ value-exchange to get access to premium online content, Selectable Media can quickly and effectively reach targeted audiences at scale
- Valuable insights. Advertising agencies, publishers, brands and research companies can all leverage the technology to quickly gain insight into audience attitudes or to test concepts in-market with a wider variety of audience respondents
- Multi-device capabilities. Surveys can run across PC, mobile and tablet devices
- New Publisher Monetization and Insight tool. Publishers can use SelectableSurveys to monetize content and to increase yield by building smarter audience segments
About Selectable Media
Selectable Media enables consumers to unlock digital content and services in exchange for interacting with brand messages. Selectable Media partners with content providers across PC, mobile and tablet devices to deliver user selected ads that drive key brand health metrics. Selectable Media is headquartered in New York, NY. For more information, visit selectablemedia.com.
