Executive Strengthens Leadership Team – Embodies Company’s Focus on Creative and Measurable Digital Ad Solutions
NEW YORK – Business development and digital sales veteran Mitchell Kreuch has joined PointRoll as senior vice president of sales in New York. PointRoll is a Gannett company and the leading provider of digital advertising technology.
“I couldn’t be more excited to welcome Mitchell to the team”
Most recently vice president for Disney Online Entertainment, Mitchell brings a keen understanding of the solutions marketers need to create, deliver and measure digital ad campaigns across a fragmented multi-screen landscape.
“I couldn’t be more excited to welcome Mitchell to the team,” said PointRoll CEO Mario Diez. “Our company is built around exceptionally talented people who have passion for this business and Mitchell is a perfect match to lead PointRoll’s sales efforts. His understanding of the market combined with a proven track record of building industry leading digital sales teams makes him a great addition.”
Prior to joining Disney Online Entertainment, where he increased revenue by 22%, Mitchell served as senior vice president of sales for the New York Times Company’s About.com. Mitchell reconstructed all About.com properties’ display sales, including personnel, products and strategy, resulting in a 19% increase in revenue, and also oversaw the About.com ad network line of business, which he grew by over 30%.
Mitchell has also held sales leadership positions at a number of leading online media companies, including Yahoo! and MySpace.
This story first appeared in Adotas.
About PointRoll
Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective interactive advertising. Today, PointRoll provides display advertising products including video, mobile, rich media, social, standard display and emerging formats, across all digital screens. With OnPoint, a next generation ad design, delivery and analytics platform, PointRoll enables advertisers to manage and create compelling campaigns more efficiently – connecting with consumers, driving engagement and generating quantifiable results. For more information, visit http://www.pointroll.com or follow us @pointroll.
