Company’s Demand Partners Can Reach Unduplicated Video Viewing Audience
AUSTIN, Texas – Q1Media, Inc. reported that it has launched its AdExcite Video Exchange to provide critically-needed new online video ad inventory for the marketplace. Q1Media, a leading technology provider of programmatic advertising solutions, worked with LiveRail to create its private exchange with significant reach into a segment of the online audience not previously reachable via video advertising.
“We’re providing a greenfield source of inventory in brand safe environments and reaching an audience that hasn’t been hit with 20 video ads already”
“Private exchanges like ours are now delivering the massive reach that major advertisers need. Demand partners trust the AdExcite Video Exchange because we can guarantee them 100% viewable, high quality video ad inventory at massive scale,” stated Phil Banfield, CEO, Q1Media. The company currently reaches over 100 million unique video ad viewers a month according to comScore.
The AdExcite Video Exchange allows advertisers to target video ads to a large audience beyond standard sites like YouTube and Hulu. “We’re providing a greenfield source of inventory in brand safe environments and reaching an audience that hasn’t been hit with 20 video ads already,” said Banfield.
Q1Media worked with LiveRail to create a custom interface to their publisher monetization platform. The customizations allow publishers to run Q1Media’s innovative vSlider video ad unit as well as standard pre-roll ads. “We’re thrilled to be working with Q1 Media to help bring their private exchange to market. As the video dollars being transacted programmatically continue to grow, the need for that demand to be matched with high quality video placements has never been greater. The AdExcite Video Exchange does just that,” stated Mark Trefgarne, CEO and Co-Founder of LiveRail.
About Q1Media
Q1Media, Inc. is a digital advertising and technology company formed by the 2013 merger of Q1Media, a market leader in delivering online display advertising with a reach of over 150 million monthly unique visitors, and AdExcite, a comScore top 10 video advertising platform. Q1Media, Inc. serves ad agencies, agency trading desks, major brands and web publishers with a proven technology platform that brings efficiency and value to the programmatic buying and selling of display, video and mobile device advertising. For sales inquiries, visit www.q1media.com or www.adexcite.com.
