Los Angeles based firm to use YANGAROO’s digital service for delivering ads for broadcast
TORONTO – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry’s leading secure digital media management company, announced that it has signed an agreement with Pacific Media Technologies Inc. (PMT), a leading television post-production and digital services company serving the direct response and political advertising TV industry, to incorporate YANGAROO’s leading distribution technology – YANGAROO Advertising – into PMT’s current platform that it offers to existing and new clients. By creating a new pathway for clients’ ads to be delivered to broadcast and cable media outlets in the United States and Canada, the partnership will serve to drive growth and revenue for both firms.
“PMT has emerged as one of the most well-known post-production and distribution houses in the direct response advertising industry”
Powered by the company’s patented Digital Media Distribution System (DMDS) platform, YANGAROO Advertising is a Web-based and hardware-free service that enables senders to deliver high-quality audio and video files to broadcasters around the globe. It includes the industry’s first fully-automated traffic management system called “Reporter”, which merges personalized traffic instructions with a signed and date-stamped confirmation that traffic instructions have been received, providing a significant competitive advantage.
A digital video services facility with more than 18 years experience serving the direct-response industry, PMT is dedicated to customization, duplication, and distribution of short and long-form paid programming to broadcast, cable, Internet, and mobile video platforms. It handles analog and digital ad distribution, covering 7,400 television destinations, for more than 100 clients, including major direct response TV companies and political advertisers, seeking a targeted audience and has made more than 750,000 deliveries. Additionally, PMT provides world-class encoding, digital asset management, and content storage solutions. Its comprehensive end-to-end digital workflow and confirmation process includes: customized editing, repurposing content, archive preservation, and multiplatform international distribution.
“PMT has emerged as one of the most well-known post-production and distribution houses in the direct response advertising industry,” said Gary Moss, President and CEO of YANGAROO. “As a result of this partnership, they’ll now be able to build upon that reputation by offering YANGAROO Advertising as part of their services. This deal will generate immediate new revenues for YANGAROO and we expect additional growth as the direct response business continues the transition to HD broadcasting.”
“With the TV advertising landscape continuing to change, we sought a partner whose technology would be of the most benefit to our clients,” said Bill Hynes, President of Pacific Media Technologies. “By adopting YANGAROO’s DMDS technology, we can now improve the effectiveness of direct marketing campaigns through the enhanced tune-in of HD advertising. YANGAROO Advertising is a market leader in effectiveness of HD spot distribution.”
“The agreement with PMT is the first major deal brought to the company by Lee Salas, our recently-appointed Vice President, Sales, West, based in Los Angeles,” said Karen Dealy, YANGAROO President of Advertising Operations. “Given his extensive industry knowledge and experience, this will no doubt be the first of many deals to contribute to YANGAROO’s continuing growth.”
YANGAROO is a company dedicated to digital media management. YANGAROO’s patented Digital Media Distribution System (DMDS) is a leading secure B2B digital cloud based solution focused on the music and advertising industries. The DMDS solution provides more accountable, effective, and far less costly digital management of broadcast quality media via the Internet. It replaces the physical, satellite and closed network distribution and management of audio and video content, for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients. The YANGAROO Awards platform is now the standard and powers most of North America’s major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF. For further information, please contact Gary Moss at 416-534-0607 ext.111 or visit www.yangaroo.com.
About Pacific Media Technologies
Pacific Media Technologies, Inc. (PMT) is a leading company serving the Direct Response TV and political/public affairs industries. Founded in 1995, PMT has been successfully providing duplication, customization and delivery services to advertisers and their agencies for 18 years. Its digital distribution platform reaches over 7,400 North American TV destinations. For both DRTV and political advertisers PMT traffics ad spots to the TV destinations in their broadcast plans. It also traffics spots to radio networks and stations and video spots to online destinations.