Incisive Media, One of the Largest International B2B Publishing Companies, Cites Affluent Reach, Native and Rich Media Units as Key to Partnership
SAN FRANCISCO, CA and NEW YORK, NY and LONDON – Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, has formed a content syndication partnership with Incisive Media, one of the world’s leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The partnership gives Martini Media the ability to seamlessly integrate Incisive Media’s vast vault of content within Martini Media’s unique custom content unit (CCU).
Incisive Media selected Martini Media for this strategic partnership because of its distinctive custom content ad unit. Martini Media, one of the first to adopt IAB’s Rising Stars rich media ad units, will continue to leverage these engaging ad formats to help its clients reach the most valuable audience at scale. These custom content rising stars units offer the ability to marry compelling brand stories with engaging content. Martini Media immerses brand advertisers’ message at scale into the content of top sites visited by the affluent audience, AB1 professionals with household incomes over £50K.
“At Incisive Media, we aim to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business,” said Darren Sharp, Incisive Media. “Martini Media was the natural selection for this content syndication deal because of their stronghold on the affluent audience as well as their rich media ad units across all digital platforms.”
The content syndication agreement will help Incisive Media publishers such as Investment Week, Legal Week, Post, Risk, FX Week, AVCJ, Professional Pensions, SES, clickz.com, Accountancy Age and V3.co.uk monetize their inventory. Additionally, this deal will assist UK advertisers to engage affluent consumers more effectively with the massive amounts of relevant content and the custom content ad units.
“We are thrilled to announce this partnership with a world renowned publishing group, such as Incisive Media,” said Tom O’Regan, President and CRO of Martini Media. “The top priority for marketers worldwide is content marketing according to several industry studies, and our very own research supports this. According to our recent digital brand study, 60% of UK marketers noted they were leveraging their own content or other publisher’s content in ads. That’s why we believe forging a partnership like this will be so valuable for brands looking to align their messaging with compelling and engaging content. We’ve already witnessed that ads integrated with content increase engagement rates by 33% vs. ads without content.”
About Martini Media:
Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world’s leading brands reach over 125 million consumers across the globe that invest in their passions at work and play. Martini Media’s full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at scale. Since 2008, Martini Media has been the premier media destination where influence meets affluence. Headquartered in San Francisco, Martini Media has offices in New York, Chicago, Detroit, Los Angeles and London. Visit www.martinimediainc.com to learn more.
About Incisive Media:
Incisive Media is a leading global business information and events company. The company’s principal markets include financial services, legal and accounting services, marketing services, technology and risk management. Incisive Media’s market-leading brands include, Investment Week, Legal Week, Post, Risk, FX Week, AVCJ, Professional Pensions, SES, clickz.com, Accountancy Age and V3.co.uk. It has offices in London, New York, Hong Kong, and Beijing.
