NEW YORK – With “media multitasking” on the rise, savvy marketers are recognizing the need to place their message on multiple screens to reach the widest audience possible, and now Comcast Spotlight is recognizing those advertisers by introducing the LAMP (Local Advertiser Multi-screen Performance) Awards.
“Hardly a day goes by that you don’t see another story about how consumers are using more devices—or screens—simultaneously”
The Comcast Spotlight LAMP Awards are one of the first of their type in local media, designed specifically to highlight businesses that have embraced the opportunity to combine local television and online advertising through Comcast Spotlight.
“Hardly a day goes by that you don’t see another story about how consumers are using more devices—or screens—simultaneously,” said Kellie Grutko, Senior Vice President of Marketing for Comcast Spotlight. “We’ve seen a steadily growing number of local and regional businesses leading the way in placing their message on those screens. As the experts in local media, we think creating a recognition program for those businesses is a great way to celebrate their success and ingenuity.”
Beginning today, local and regional advertisers in Comcast Spotlight’s nearly 80 markets can enter their multi-screen marketing campaigns by visiting www.comcastspotlight.com/LAMP. Entries will be accepted at that website through August 31.
Campaigns will be judged on the basis of media innovation, creativity and results, with winners announced during the fourth quarter. Grand-prize winners will receive a trip to New York in early 2014, including an opportunity to meet personal financial expert Suze Orman, host of The Suze Orman Show on CNBC.
Comcast Spotlight’s multi-screen advertising solutions combine the ability to deliver messages across approximately 50 demographically targeted television networks and on the award-winning XFINITY.com, the flagship online destination for millions of Comcast customers. Both TV and online advertising can be geographically targeted to reach specific neighborhoods or air across one or more full markets.
Full details of the inaugural Comcast Spotlight LAMP Awards, including rules and eligibility requirements, the entry process and more, are available at www.comcastspotlight.com/LAMP.
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 33 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.