Adblade Network reaches new heights, with Quantcast reporting 252.7 million unique visitors globally in May 2013
NEW YORK – Adblade, the world’s only ultra-premium ad network, announced continued, dramatic growth, with premium publishers trusting more of their inventory to Adblade then ever before. According to Quantcast, the Adblade network reached 252.7 million unique visitors worldwide in May, representing a new high for the network.
“Agencies and advertisers require massive scale for their brand and direct response campaigns. At the same time, they demand brand safe inventory, which can be a challenge when so little of what most networks sell can be trusted as brand safe, let alone adjacent to consistently premium content”
According to Quantcast data, Adblade experienced growth all around, including an 18% increase in unique mobile app users, a 20% increase in the number of unique users reached, a 13% increase in the number individual sessions initiated by users, and a 9% increase in page views.
“Agencies and advertisers require massive scale for their brand and direct response campaigns. At the same time, they demand brand safe inventory, which can be a challenge when so little of what most networks sell can be trusted as brand safe, let alone adjacent to consistently premium content,” said Ashraf Nashed, CEO of Adblade. “Adblade provides them with this every time, along with unique and highly-engaging ad formats for getting their messages out to their target prospects.”
Adblade’s unique ad formats are attracting publishers and advertisers alike. For example, its attention-grabbing NewsBullets format is designed to look more like content than advertising, and receives on average 3x more clicks than standard banner ads. Publishers benefit from the higher CPMs the NewsBullets format earns, and advertisers benefit from unparalleled return on ad spend (RoAS).
Additionally, Adblade screens advertisers and websites to ensure brand safety, and provides strong selling and buying controls. With Adblade, publishers can grow their revenue and retain peace-of-mind at the same time.
About Adblade
Adblade, the only premium content-style ad platform online, works with more than 1,000 premium distribution partners on behalf of more than 15,000 advertisers. Adblade reaches more than 200 million users a month according to comScore, and is rated by Integral Ad Science as one of the most brand safe ad networks in the US. For more information visit www.adblade.com.
