NEW YORK – Strengthening its leadership position in digital advertising, Scripps Networks Interactive has named Aaron Gallagher senior vice president of digital ad sales, overseeing Scripps’ Home and Travel categories. He will be based in New York.
“Aaron’s expertise in guiding and growing big ideas across multiple sites and platforms will help expand Scripps’ digital ad sales at a critical time during which digital is playing a larger and more important role with the major advertising categories that Scripps serves”
Gallagher joins Scripps from Time, Inc., where, as vice president of digital ad sales, he harnessed the power of the company’s digital assets across multiple platforms, and worked with some of its largest advertisers. In addition, he held sales leadership positions at People Digital and CNNMoney.com.
“Aaron’s expertise in guiding and growing big ideas across multiple sites and platforms will help expand Scripps’ digital ad sales at a critical time during which digital is playing a larger and more important role with the major advertising categories that Scripps serves,” said Beth Lawrence, executive vice president, digital ad sales.
Concurrently, Lawrence announced the promotions of three sales managers to new positions. Dawn Costello was named director of digital ad sales, home category, New York. Diana Horowitz rises to director, digital ad sales, food category, New York. Erin Wilken was named director, digital ad sales, food category, Chicago.
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI) is a leading developer of lifestyle-oriented content for television, the Internet and emerging platforms, where on-air programming complements online video, social media areas and e-commerce components on companion Web sites and broadband vertical channels. The company’s lifestyle media portfolio comprises popular lifestyle television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country. Scripps Networks Interactive is based in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Dallas, Atlanta, San Francisco, Cincinnati, Nashville, Tenn. and Chevy Chase, Md.
