Through ClickFuel’s media partners, iOS app enables SMBs to respond to leads in real time, increasing revenue generation
BURLINGTON, Mass. – ClickFuel, the provider of Fuel Station, a marketing analytics and performance management solution for small to medium-sized businesses (SMBs), announced the release of a new iOS mobile app, Market Link, a lead tracking tool available for SMBs through ClickFuel’s media partners. For SMB owners, responding too slowly to a potential customer could mean losing out on revenue that is important to the growth of the business. ClickFuel’s app helps SMBs track, grade and respond to incoming leads, providing a vital tool to help grow businesses on the go.
“Market Link also provides SMBs with the insights to determine which marketing campaigns are bringing in the most leads, allowing them to adjust marketing spend as needed.”
With Market Link, account managers at ClickFuel’s media partners are now equipped with a value-added tool that enables their SMB customers to manage incoming business at any time, from any location. The app serves as a resource to give SMBs insights on their sales and marketing efforts, allowing account managers to sustain high customer satisfaction by increasing lifetime value and reducing churn. Market Link is approved by the App Store and is available today to ClickFuel’s partners for their SMB customers.
With the new mobile application, SMB mobile users can:
- Review, rate and respond to voicemail, forms and email leads directly from the app;
- View marketing campaign results such as search engine marketing (SEM) click-through rate and search engine optimization (SEO) keyword ratings to quickly determine the effectiveness of each digital campaign;
- View incoming website traffic visits, bounces (visitors who view only a single page) and bounce rate; and
- Add notes to each lead, which sync automatically with the ClickFuel analytics dashboard on the SMB’s desktop, providing interoperability
“Traditionally, SMBs have relied on actively checking voicemails, forms and emails for leads. Now, smartphones enable in-the-moment responses to potential new business, even while the owner is out of the office,” said Paul Neilson, chief technology officer and chief product officer of ClickFuel. “Market Link also provides SMBs with the insights to determine which marketing campaigns are bringing in the most leads, allowing them to adjust marketing spend as needed.”
Additional resources:
About ClickFuel
ClickFuel provides software-as-a-service (SaaS)-based marketing analytics and performance management solutions for small to medium-sized businesses. The company’s proprietary marketing analytics dashboard, Fuel Station, tracks and monitors multiple marketing and advertising campaigns on a single platform. ClickFuel offers a white-label version of Fuel Station to media and marketing service providers and enterprise-level businesses serving the SMB market, such as The E.W. Scripps Company, DudaMobile and GateHouse Media’s Propel Marketing. ClickFuel arms its partners’ SMB clients with reliable, on-demand campaign reporting that delivers real-time results and data intelligence to ignite smarter business decisions. For more information, visit www.clickfuel.com.
