Visible Measures’ Actual Reach Skyrockets Because It Lets Users Choose to Watch Branded Content Instead of Forcing Them, Resulting in Breakthrough Engagement and Brand Satisfaction
BOSTON – Visible Measures, the real-time video content marketing platform of choice, announced that it has surpassed 48 million unique viewers and 182 million video streams per month, according to comScore’s Video Metrix Report for Video Advertising Networks – Actual Reach for June 2013. This ranks Visible Measures video network at number nine – its first appearance on this list – reaching over a quarter of the online video audience with premium advertising content that consumers choose to watch.
“Most online video networks rely on traditional pre-roll video that forces consumers to watch ads, which they often ignore. Our brand partners realize this and seek a more data-driven, authentic and engaging way to connect with their core audiences”
Hundreds of global advertisers have campaigns actively running on the Visible Measures network and are experiencing dramatic spikes in user engagement and earned media due to Visible Measures’ choice-driven approach. Unlike comparable online video networks, Visible Measures puts consumers in control by letting them choose the video content they wish to watch. This disruptive approach has ushered in a more modern, effective form of online video advertising — one that fulfills the growing consumer demand for choice as well as easier access to content across many devices, channels and platforms, according to Visible Measures CEO Brian Shin.
“Most online video networks rely on traditional pre-roll video that forces consumers to watch ads, which they often ignore. Our brand partners realize this and seek a more data-driven, authentic and engaging way to connect with their core audiences,” said Shin. “Even as we expand our capabilities to include in-stream formats to address brand awareness needs, we are doing so by putting the consumer first and inventing ad products that enable users to choose. This has certainly increased our reach to a wider audience.”
More than ever before, audiences are in control of how they consume advertising and content by choosing to view and share video ads on YouTube, Vine, Instagram and other platforms. According to Visible Measures 2012 Branded Video Annual Report, in 2012, people watched branded video 5.1 billion times, which is nearly twice the amount of the three previous years combined. High profile publishers such as Condè Nast and WordPress realize audiences demand greater control over their advertising and partner with Visible Measures to create innovative, branded content experiences for users, leading to higher viewership and engagement across their digital assets.
“We are excited to join comScore’s ranking of the Top 10 Video Ad Networks. This milestone validates the need for the better branded content experience that we provide for consumers and brands,” said Paul Krasinski, Visible Measures CMO. “With the industry focus and importance placed on viewable and actual impressions led by the IAB and MRC, landing on the comScore Video Metrix Actual Reach ranking was of paramount importance for the company, the brands and the publishers we work with.”
About Visible Measures
Visible Measures is the real-time video content marketing platform of choice. Global brands rely on Visible Measures to engage audiences with relevant video content across channels and devices. Visible Measures predictably maximizes desired marketing results through its broadly embedded technology and the world’s most comprehensive data footprint.
