Enhanced targeting capabilities let advertisers tailor their content to the right audience
WASHINGTON – Digital publisher SmartBrief, Inc., rolled out a new ad unit for content marketers. The new Featured Content ad unit grants marketers unparalleled access to industry decision-makers with the content or marketing assets they produce.
Featured Content is a highly visible section of a SmartBrief newsletter that is ideal for organizations seeking to publish their content in front of business decision-makers. It leverages content-marketing assets in the form of blog posts, custom reports, eBooks, etc., and allows advertisers to pull the levers to target content to a particular publication, industry or subscriber demographic, resulting in traffic, exposure and brand awareness.
Featured Content works for experienced content marketers, as well as those advertisers just entering the content-marketing field. It’s an effective way to syndicate content and differs from Web-based content-recommendation services because it allows for more precise targeting.
Benefits include:
- Exclusivity — Each SmartBrief e-mail features only one Featured Content section.
- Share of Voice — Unlike SmartBrief display advertisements, Featured Content allows you to own an entire section of the brief.
- Measurement — Get detailed reports on subscriber engagement with your content.
- Social Reach — Subscribers can share your content to Facebook, Twitter, LinkedIn and Google+.
About SmartBrief
Serving more than 5 million senior executives, thought leaders and industry professionals, SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies, nonprofits and corporate entities.
