Data-Backed Marketing Platform Launchpad Helps Marketers Execute Cross-Channel Campaigns that Drive Customer Acquisition
Red Bank, NJ – The technology and data company V12 Group announces the release of its proprietary automated marketing platform, Launchpad.
Launchpad is a unique multi-channel platform focused on customer acquisition, with a full range of marketing channels seamlessly integrated onto a single dashboard. The streamlined UI facilitates planning, delivery, and optimization of campaigns across email, online display advertising, social, mobile, and direct mail channels. V12 Group’s industry leading data powers the new SaaS-based, private cloud-hosted platform. Marketers are enabled to identify and reach new consumer, business, display, and automotive prospects by selecting from V12 Group’s 3.4 billion record data warehouse. This proprietary automated acquisition marketing platform addresses the unique challenges faced by marketers with franchise and other distributed organizations, making it easy to track multiple campaigns in various geographies simultaneously. Launchpad offers marketers a 360° holistic view of all customer interactions across every type of marketing channel.
According to V12 Group’s founder and CEO Paul Chachko, “The new platform is a game- changer for helping mid-sized businesses and SMB’s reach beyond their existing customer base to engage with new prospects who look just like their existing customers. Launchpad offers an easy-to-use interface, enabling simultaneous, cross-channel outreach to hundreds – thousands – millions of prospects depending on the criteria.”
Baesman Marketing, a provider of direct-marketing solutions, tested the portal during the beta period. The company’s Vice President of the Strategic Consulting Group, Jeff Sopko, said, “We chose V12 Group and their acquisition marketing automation platform, Launchpad, in order to solve the direct marketing challenges associated with franchise and other distributed organizations. The underpinning of Launchpad is a highly flexible, integrated and robust marketing platform that will allow us to enhance our existing offerings. The platform fits well within our ‘managed services’ capabilities.”
V12 Group is renowned for providing companies with the highest quality data available. Its data warehouse is one of the largest and most respected in the direct marketing industry, built from compiled and proprietary data sources with 260+ selects for improved targeting. This includes demographic, geographic, lifestyle, interests, and behavioral data. V12 Group clients include PetFoodDirect.com, Kimberly-Clark Professional, Infogroup, Epsilon, Aspen, Polk, Bloomberg BNA, Georgetown Law CLE and Executive Ed, American Independent Insurance Co., Norwegian Cruise Lines and hundreds more.
About V12 Group
V12 Group is a leading provider of data and cross-channel digital marketing technology that empowers organizations of all sizes to communicate with prospects and customers through email, mobile, social media, and digital display ads. V12 Group’s marketing automation platform, Launchpad, hosts a suite of integrated applications that enable marketers to plan, automate, deliver and optimize data driven marketing and real-time communications to drive new and existing customer engagement, increase sales and improve return on marketing investment.
