The Rubicon Project Expands and Deepens Its Senior Management Team

The Advertising Industry’s Leading Automation Company Demonstrates Its Maturity As a Rapidly Growing World-Class Organization By Adding 10 Seasoned Executives

LOS ANGELES – The Rubicon Project (, which operates REVV, the advertising industry’s largest, fastest and easiest-to-use real-time trading platform for buying and selling digital ads, announced that it has expanded and deepened its senior management team by adding a host of seasoned executives in the engineering, data, administrative and operational strategy, legal, financial and business development areas.

“The caliber of the team, as well as these new additions, illustrates our accomplishments to date and continues to add to our strength.”

“These 10 new executives fill out an already impressive management team at our company,” says Frank Addante, founder and CEO of the Rubicon Project, “and they bring new and innovative levels of expertise that demonstrate our maturity as a world-class technology organization. Our growth rates and scale require us to not only engineer innovative products, but to also engineer the way that we operate our business and technology platform.”

Adds David Horowitz, Partner at Comcast Ventures and a Rubicon Project Board Observer: “The Rubicon Project has been able to successfully manage and sustain rapid growth at scale, and now, with this significant infusion of new talent, I believe that it’s ready to make the move to the next level.”

Top-Tier Talent Helps the Rubicon Project Realize Full Value

The 10 senior management additions at the Rubicon Project join an established and experienced leadership team that has been guiding the company thoughtfully and wisely as it automates the global advertising industry with breakthrough engineering products and technology.

“Rubicon’s growth and market stature have allowed us to attract world-class talent,” says Rubicon Project Chief Operating Officer and Chief Financial Officer Todd Tappin. “The caliber of the team, as well as these new additions, illustrates our accomplishments to date and continues to add to our strength.”

Adds Greg Raifman, President of the Rubicon Project: “Rubicon is absolutely committed to automating the buying and selling of advertising – digital today, and all advertising in the future. By hiring a group of very talented additional managers, Rubicon will be well served as we build our open marketplace for the benefit of our advertisers and publishers who deploy the REVV software platform on an everyday basis.”

Experienced Senior Managers Help the Rubicon Project Reach Its Goals Faster

The 10 senior executives joining the Rubicon Project include:

Big Data, Engineering & People Infrastructure

Tim McQuillen, Chief Knowledge Officer – The former Founder and Chief Information Officer at StrongMail Systems transformed the company, through high-scale, secure, infrastructure software and hardware engineering, into a market leader that powers digital marketing for global brands like Fox, Netflix and IHG. McQuillen was also Head of Data Center Operations at L90 (NASDAQ:LNTY), where he designed and operated one of the largest scale ad serving infrastructures of its time.

Dr. Mona Yousry, Senior Vice President, Semantic Grid Computing – Holding a Ph.D. in statistical algorithms and mathematics from Ohio State University, this longtime technology executive at AT&T spent over 10 years at Bell Labs and AT&T Labs developing algorithms in statistical machine learning, reasoning and knowledge representations. She is working on applying semantic and stochastic algorithms for Big Data analysis.

David Peterson, Senior Vice President, Technology – Former Chief Technology Officer and Co-Founder of Nimble TV; Chief Technology Officer of PulsePoint; Vice President of Engineering at x+1; and Chief Technology Officer at Unicast.

Administration/Corporate Strategy

Matt Karatz, Chief of Staff and Head of Strategic Operations – The former Deputy Mayor for Economic and Business Policy in the City of Los Angeles had oversight for 13 city departments with an annual budget in excess of $7 billion.

Tiffany Chelsvig, Vice President, People – The former Vice President of Human Resources for Green Dot Corporation, a publicly traded, financial services technology company.

Corporate Development

Michael Adair, Senior Vice President, Corporate Development – Former head of North America Sales Finance & Operations at Google; Vice President of Corporate Development & Finance at Glam Media; and member of the media and communications team at Lehman Brothers.


David Day, Chief Accounting Officer and Corporate Controller – The former Chief Accounting Officer at ReachLocal (NASDAQ:RLOC), a public digital advertising company servicing over 22,000 SMB’s as their digital ad agency, and former Senior Vice President of Finance at Overture and Yahoo Search Marketing.

Jim Arth, Senior Vice President, Financial Planning and Analysis – A former financial team leader at Fortune 500 companies such as AT&T and Toyota Financial Services, as well as middle-market and start-up ventures, including wireless MVNO Helio.

Natalie Pechacek, Senior Vice President, Tax – The former Vice President of Tax for Kennedy Wilson, a NYSE real estate investment company, worked closely with senior management on expansion of global operations while managing all aspects of global tax planning, reporting and compliance.


Brian Copple, General Counsel – A former partner at Gibson Dunn & Crutcher LLP who has extensive experience as General Counsel for fast-growth NASDAQ companies in the technology and business process sectors.

About the Rubicon Project

Purchasing advertising has been a very complicated manual process for more than 100 years. Rubicon Project pioneered advertising automation and is now doing for advertising what companies like NASDAQ did for stock trading, Sabre Systems did for travel, and Amazon is doing for retail.

The Rubicon Project’s automated advertising platform is used by over 500 of the world’s premium publishers to transact with more than 140,000 advertisers across a massive and immensely scalable marketplace. An innovation-driven company, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions each month within milliseconds.

The Rubicon Project’s customers include: eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and legions of other Fortune 500 companies.

According to comScore, the Rubicon Project reaches 97% of US Internet users per month and is ranked #1 in reach, meaning no company reaches more users.