Luis Caballero Promoted to Chief Executive Officer; New Leads for Sales and Strategic Developer Partnerships
NEW YORK – BLiNQ Media, a leading innovator of Social Engagement AdvertisingSM solutions for agencies and brands, announced the promotion of Luis Caballero to chief executive officer. Caballero will report to Vikram Sharma, president and CEO of Gannett Digital Marketing Services. Caballero succeeds Dave Williams, who has left the company to pursue other opportunities.
“I am very excited to lead the outstanding team at BLiNQ”
Caballero was formerly the chief operating officer of BLiNQ Media, and prior to that was the company’s chief technology officer. He joined BLiNQ in 2010, bringing deep experience in social media, marketing, and interactive development, having previously served as lead online marketing manager at AT&T and director of technology for Vitrue, a social marketing platform. At BLiNQ, Caballero helped build the company’s operations and technology capabilities, and has led the development and evolution of the company’s flagship technology, the BAM (BLiNQ Ad Management) platform. He has also been instrumental in shaping and nurturing the firm’s long-term relationship with Facebook® as a PMD (Preferred Marketing Developer), as well as with other social media partners.
“I am very excited to lead the outstanding team at BLiNQ,” said Caballero. “I am proud of what our team has accomplished over the last few years in delivering innovative solutions to our customers and partners. I look forward to taking BLiNQ to the next level to create an even bigger impact in social media marketing while we deliver scalable, high-performance social solutions for our customers.”
BLiNQ Media also announced two key additions to the management team:
- Kelley Gott joins as EVP, Sales. Gott is a sales leader with more than 20 years of advertising, media and technology experience. Most recently, Gott was VP of Sales at SocialCode, a social marketing solutions provider for brands and agencies, where she built the sales organization that expanded and developed new business.
- Jon Lee joins as EVP, Strategic Developer Partnerships. Lee brings an impressive track record of successful implementations and client application development. Prior to joining BLiNQ, Lee was VP, Global Client Delivery at Vitrue, where he led the company’s expansion into new geographic markets.
“We see exciting new opportunities for BLiNQ to leverage Gannett assets and develop innovative social local solutions that can be deployed at scale,” said Sharma. “Luis brings a unique combination of deep technology skills and industry expertise that will be crucial for bringing these solutions to market. With the addition of Kelley and Jon, we have further strengthened the BLiNQ management team and are well-positioned to drive the next phase of growth for the company.”
About BLiNQ Media
BLiNQ Media, a Gannett Company, is a leading global innovator of Social Engagement AdvertisingSM solutions for agencies and big brands. BLiNQʼs technology and managed services deliver quality brand engagement at scale by driving rapid, measurable results with unparalleled audience insights. The BLiNQ Ad Management (BAM) platform fully automates complex campaign planning, setup, management, optimization and insights. Since 2008, BLiNQ has managed campaigns for more than 600 of the world’s largest advertisers. BLiNQ Media is part of Gannett Digital Marketing Services group, a portfolio of businesses leading the way in helping national and SMB partners grow their business through local activation. For more information, please visit www.blinqmedia.com or www.facebook/BLiNQMedia or follow us at www.twitter.com/BLiNQMedia.
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