YuMe Closes Initial Public Offering

Redwood City, Calif. – YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand advertising solutions, announced the closing of its initial public offering of 5,125,000 shares of common stock at a price to the public of $9.00 per share.   The underwriters have an option to purchase up to 768,750 shares of common stock from certain selling stockholders.

The shares began trading on the New York Stock Exchange on August 7, 2013, under the ticker symbol “YUME.”

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Citigroup, Deutsche Bank Securities and Barclays acted as joint book-running managers for the offering.  Needham & Company and Piper Jaffray acted as co-managers.

A registration statement relating to the initial public offering has been filed with, and declared effective by, the U.S. Securities and Exchange Commission.  This offering was made solely by means of a prospectus, copies of which may be obtained by mail from Citigroup Global Markets Inc., c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717 or by telephone at 1-800-831-9146; or by mail from Deutsche Bank Securities Inc., attn: Prospectus Group, 60 Wall Street, New York, NY 10005-2836, by email atprospectus.CPDG@db.com, or by telephone at (800) 503-4611; or by mail from Barclays Capital Inc., c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, by email at barclaysprospectus@broadridge.com, or by telephone at (888)-603-5847.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About YuMe

YuMe is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe (NYSE: YUME) is headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found atwww.yume.com/news/logos.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.