Bring Trading Efficiencies To Thousands of Publishers and Agencies
Adslot Limited, a global provider of display media trading technology, and NextMark Inc., a leading provider of agency workflow and trading technology to – media agencies, have partnered to help media owners and buyers trade more efficiently through a new programmatic direct channel.
“This is the first time supply and demand side parties have integrated their toolsets to allow media buyers to purchase, in a real-time environment, forward market guaranteed inventory direct from publishers”, said Adslot CEO Ian Lowe.
NextMark’s client base of media agencies will be able to access and purchase premium display inventory directly from Adslot’s rapidly growing publisher client base, all from within NextMark’s agency workflow platform.
NextMark CEO Joe Pych said, “This is a valuable partnership for publishers, for our media agency clients, and ultimately the advertisers. Integrating our platform to offer supply and demand a frictionless buying experience with significantly reduced overhead makes a great deal of sense. We’re strong believers in the programmatic direct value proposition of buying efficiency driving revenue growth for all, and so are enthusiastic about what our partnership can achieve”.
“As the online display industry looks to automate their trading practices across the globe – practices that are by any definition hugely inefficient and expensive – this partnership creates a new efficiency benchmark. We’re thrilled to be the first”, added Lowe.
Adslot has developed the Adslot Publisher platform to help online publishers increase display ad sales for their premium, guaranteed media by automating much of the manual work in the direct sales process, including creative development. Publishers realize significant cost reductions and importantly, free their sales teams to spend more time building relationships and generating new revenue streams.