Advertisers Can Now Build Custom Audiences for Targeted Advertising
SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today announced the expansion of its Audience Syndication Program to all media partners, including demand-side platforms, content management systems, publishers and other strategic partners. By expanding its Audience Syndication Program, AK’s Fortune 500 customers can use their own first-party data or offline third-party data to more effectively reach best performing audiences across all of their media campaigns regardless of where they run.
Ensuring direct control of their customer data including all individual data elements, advertisers can leverage AK’s Media Intelligence PlatformTM (MIP) to build custom audience segments and pass them to media partners in a protected and privacy compliant way. Building these segments inside AK’s MIP makes them actionable immediately and enables scale. Implemented via a standard pixel, file or server-to-server, audience syndication helps advertisers target better by creating custom audiences and placing them directly into the media buying and targeting flow.
“AK continues to expand the value of our Media Intelligence Platform with the Audience Syndication Program,” said David Jakubowski, AK chief executive officer. “Audience syndication helps AK customers segment an audience and target them more effectively without worrying about the usage or privacy of their data assets. This is possible because unlike others, AK is not in the business of buying or selling data or media.”
The Audience Syndication Program currently includes partners such as AOL Networks, MediaMath, Rocket Fuel, and TubeMogul. The expansion of integrated syndication partners will increase advertiser reach and drive additional sales.
“Audience syndication enables marketers to very quickly and strategically create custom audiences, and most notably, do so at scale,” said Greg Williams, MediaMath’s SVP of OPEN. “Through the partnership with Aggregate Knowledge, MediaMath customers are able to make more informed audience targeting decisions and strengthen campaign performance.”
“Data is a critical component of brand marketers’ creative and media strategy, so sharing it should be seamless. We applaud Aggregate Knowledge for making that a reality and helping advertisers that use our video ad buying technology react to changing consumer sentiment in real-time,” says Keith Eadie, VP of Marketing at TubeMogul.
Ecosystem partners that want to be a part of the AK Global Audience Syndication Program can learn more here.
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About Aggregate Knowledge
Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.
