NEW YORK, NY – Effective today, Media6Degrees (m6d), the advertising technology pioneer, announces it has changed its name to Dstillery. With the recent acquisition of New York-based EveryScreen Media (ESM), Dstillery now captures a rich array of location, device and mobile media data to generate brand signals and relevant audiences for marketers. The Dstillery name reflects the distillation of these signals and the activation of brand-specific insights for leading brands, including AT&T, Hertz and Williams-Sonoma.
“We’ve come a long way from our early days of mining corners of the web for connections between brands and consumers,” said Tom Phillips, CEO of Dstillery. “With the addition of intelligence derived from mobile devices, we take a quantum leap toward extracting brand signals from the complete consumer journey. For the first time, we bring marketers the power of combining physical and digital worlds to deliver their best audience.”
Dstillery is rolling out new capabilities over the next several months that add new dimensions to the way marketers connect with their audiences. Brands have the opportunity to capture location-based insights and deliver their messages to the right screen — laptop, tablet, smartphone and even smart TV.
“Dstillery is a brand idea that dramatically captures the essence of our core technology — distilling mountains of data to produce pure brand-leaning audiences,” said CMO Elizabeth Hellman. “It’s an exciting next stage not only for our customers and our team, but for our industry.”
About Dstillery:
Dstillery is the former Media6Degrees. We’re at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. We’re building on five years of leading the data revolution in marketing to drive even greater impact for your brand. More info at www.dstillery.com
Founded:Â 2007
Headquarters:Â New York City
Company Type:Â Private
Investors:Â Menlo Ventures, Venrock, U.S. Venture Partners (USVP), Contour Venture Partners, Coriolis Ventures
Awards:Â http://m6d.com/who-we-are/
Representative Customers:
Auto: Infiniti, Toyota, Volkswagon
CPG: Kellogg’s, Kraft, One-A-Day, Sprite
Travel and Hospitality: Best Western, Hertz, Orbitz
Finance: Amex, Capital One, Chase, CITI, HSBC, MasterCard, Merrill Lynch, Visa
Retail: CVS, Dominos, Express, Keds, Lowe’s, Tempurpedic, West Elm
Telco: AT&T, Comcast, Verizon
Technology: Adobe, HP, Microsoft
Case Studies:Â http://m6d.com/what-we-
Tom Phillips, CEO:
Tom Phillips joined Media6Degrees (m6d) as CEO in October 2009. He was founding publisher of Spy magazine in 1986, the original media chief for Starwave Corporation in 1993 (creators of ESPN.com, NFL.com, ABCnews.com and NBA.com), and CEO of Deja.com in 1998. After a stint as a venture partner at Insight Ventures, he joined Google in 2006 and managed media platforms and the DoubleClick integration before establishing the Search & Analytics team to pioneer new uses of Google data on behalf of major advertising clients. He holds a BA in Applied Math from Harvard and a MBA from Stanford.
