OpenX Brings Together Visionaries to Discuss Mobile and Real-Time Advertising in Exploration of the Digital Spectrum Shifts During Advertising Week’s 10th Anniversary
LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, announced the speaker lineup for its Advertising Week event that will be held at TheTimesCenter on Tuesday, September 24, 2013 from 9:00 am – 11:00 am. In front of an audience of 250, experts and leaders will discuss the various challenges and opportunities that present themselves as we navigate through the biggest changes occurring in advertising today. This year marks the 10th Anniversary of Advertising Week and OpenX will be presenting a morning session entitled Digital Spectrum Shifts featuring two individual panel discussions with industry leaders and innovators centering on the shifting landscape in mobile advertising and the emergence of real-time advertising.
Participants in the first panel discussion will focus on mobile advertising and explore the various reasons why it has yet to be considered to have reached its zenith point, and how better connecting content with advertising to meet consumer expectations might transform the emerging multi-screen world. Entitled From Single to Multi-Screen: The Shifting Mobile Landscape, the panel speakers will include:
Mark Howard – Chief Revenue Officer, Forbes
Jennifer Kattula – Marketing Director, Facebook
Akshay Kothari – Co-Founder, Pulse (now LinkedIn)
Amy Vale – Head of Global Business Marketing and Branded Experiences, Spotify
Andy Wiedlin – Chief Revenue Officer, BuzzFeed
Moderator: Jason Fairchild – Chief Revenue Officer, OpenX
Participating in the second panel, entitled: From Static to Real-Time: Marketing’s New and Immediate Opportunity will be:
Jared Belsky – Executive Vice President, 360i
Tim Cadogan – Chief Executive Officer, OpenX
Jim Kennedy – Senior Vice President Strategy & Digital Products, Associated Press
Meredith Kopit Levien – Executive Vice President, Advertising, The New York Times
Dr. Phil Mui – Chief Product and Engineering Officer, Acxiom
Moderator: Tim Peterson – Reporter, Advertising Age
This panel will focus on how the transformative shift in marketing towards real-time is impacting all aspects of the publishing and advertising landscape, and re-defining marketing in the blink of an eye.
Those wishing to attend OpenX’s event at Advertising Week are encouraged to register in advance by visiting: www.advertisingweek.com
To request media credentials for Advertising Week, please contact:
Lainie Rosenthal
Senior Account Director
Sunshine Sachs
1.212.691.2800
Rosenthal@sunshinesachs.com
About OpenX
OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.
For more information, please visit www.openx.com.
OpenX is a trademark of OpenX Limited.
About Advertising Week
Since its creation in 2004, Advertising Week has drawn hundreds of thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different distinct programs that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. The Week is produced by Stillwell Partners. Stillwell also produces Advertising Week Europe which returns to London March 31 – April 4, 2014.
