SAN FRANCISCO, CA and NEW YORK, NY – Martini Media, a global media and advertising company focused on engaging the affluent, announced top rankings in both Business Insider’s new Top 15 Hottest Pre-IPO Ad Tech Startups list and Myers Media Business Network Advertiser Survey.
The Business Insider ranking identifies the top 15 companies in Ad Tech it believes are the ripest for “liquidity events” (big financial deals), with the most likely exits being IPO or acquisition. Within the list, Martini is uniquely recognized for its focus on affluent audiences and cross-channel digital advertising and publishing offerings. The article speculates Martini and a small group of others will be next to execute the type of deals recently transacted by Adap.TV (acquired by AOL for $405 million), MoPub (acquired by Twitter for $350 million in stock), Criteo (raised $190 million), Millennial Media (raised $130 million), Rocket Fuel (raised $116 million), Marin Software (raised $105 million) Tremor Video (raised $75 million) and YuMe (raised $46 million).
“While we are not actively pursuing an IPO at this time, we are proud of our inclusion on this list,” said CFO and COO, Erik Pavelka. “This ranking is recognition of the hard work the entire Martini team does every day to drive success for our client portfolio.”
At the same time, industry executives have cited Martini as the market leader according to a new survey. The Myers Media Business Network Advertiser Survey highlights results from the company’s Tenth Annual Survey of Advertising Executives on Digital Media Value and Sales Organization Performance. According to the Myers Media Business Network website, the survey of 600 advertiser and agency executives, reports on the digital marketing efforts of 80 legacy and digital native companies. The report finds Martini, Amazon, Google, Criteo and Tremor outperform others across a number of categories. Access to the report is limited to members of the network, but highlights include Martini ranking 1st for premium content, 2nd for innovation, 2nd for customer service and 3rd for value.
“We’re thrilled to be recognized by our loyal clients and partners for delivering innovative advertising solutions and unmatched customer service,” said Tom O’Regan, President and CRO. “As the experts on the affluent, we’ve got one goal for our clients; help them reach this audience better than anyone else.”
The fact that affluent individuals are spending more time and money across digital channels and devices is just one factor in Martini’s rapid growth. In a new Ipsos’ Affluent Survey, the research company found:
• There are now 62.5 million affluent individuals in the U.S. alone (up 6% over the past two years)*
• Since 2012, affluents’ average income rose 4.6% to $200,200, and their net worth rose 2.0% to $1.01 million
Affluent enthusiasm for digital media and mobile devices continues to grow sharply as well. For example, the survey found among affluents:
• 63% now own a smartphone
• 41% now own a tablet
• Virtually all affluents (99%+) use the Internet
• Hours online in a typical week has risen to 41.6 (from 37.4 in 2012)
* Affluents = Adults aged 18+ living in households with at least $100,000 in annual household income.
About Martini Media
Martini Media is the only digital media and content platform for engaging the affluent audience. With more than 1,000 invite-only publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world’s leading brands reach over 125 million consumers across the globe that invest in their passions at work and play. Martini Media’s full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at scale. Since 2008, Martini Media has been the premier media destination where influence meets affluence. Headquartered in San Francisco, Martini Media has offices in New York, Chicago, Detroit, Los Angeles and London. Visit www.martinimediainc.com
