Leading business news publisher adopts innovative Taboola Feed to enhance user experience
NEW YORK — Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years.
“By implementing Taboola Feed, Business Insider is helping their audiences find new, useful information during their ‘moments of next’ in a high-quality setting. We are honored to continue our work with the team at Business Insider, supporting their deep commitment to quality journalism.”
Under the partnership, Business Insider, which reaches 75 million unique users per month, launched Taboola Feed, a seamlessly integrated feed that provides readers with personalized content.
Similar to how people experience social networks, Taboola Feed encourages audiences on the web to stay engaged on a publisher’s site by scrolling through a personalized stream of content, video, and other experiences the user might be interested in discovering next.
“Business Insider is enhanced by the Taboola Feed, which seamlessly surfaces smart stories that our readers might otherwise have missed,” said Rich Kennedy, SVP, Business & Audience Development at Business Insider. “Integrating Taboola into both our desktop and mobile web has led to more user engagement, while also providing us with an additional valuable source of revenue.”
“Maintaining sustainable revenue streams with superior user experiences is a key priority for digital media companies today,” said Adam Singolda, founder and CEO of Taboola. “By implementing Taboola Feed, Business Insider is helping their audiences find new, useful information during their ‘moments of next’ in a high-quality setting. We are honored to continue our work with the team at Business Insider, supporting their deep commitment to quality journalism.”
Taboola enables over 1.4B people to discover what’s interesting and new at the moments they’re most ready to explore. Powered by Deep Learning, AI, and a large dataset, Taboola’s discovery platform creates new monetization, audience and engagement opportunities for digital properties, including publishers, mobile carriers and handset manufacturers. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services.
Some of the most innovative digital properties in the world have long term, exclusive relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, and Le Figaro. Taboola, now over 1,000 people globally, is headquartered in New York City with offices in Los Angeles, Mexico City, São Paulo, London, Berlin, Madrid, Paris, Tel Aviv, New Delhi, Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney.
About Business Insider
Insider Inc. is the publisher of Business Insider and INSIDER, a fast-growing general interest and lifestyle brand. Launched in 2007, Business Insider, with 17 global editions, is the most popular business news brand in the world in terms of reach. Insider Inc. reaches 350 million unique monthly visitors across all platforms. The company also offers a subscription research service, Business Insider Intelligence (BII), with in-depth insights, data, and analysis of digital topics, including mobile, social, Internet of Things, and FinTech. Insider Inc. is a subsidiary of Axel Springer SE.