Rapid customer adoption solidifies market position as a leader in media intelligence
SAN MATEO, Calif. – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, announced that the Business Intelligence Group has chosen it as its 2013 BIG Awards “Small Biz of the Year.” The BIG Awards specialize in recognizing top performing companies and organizations with a proprietary judging process scored by recognizable and experienced leaders and executives from across the globe.
“The promise of online targeting is coming true with technologies like those from Aggregate Knowledge”
“This award is a testament to our clients, who are leveraging AK’s Media Intelligence Platform across all of their online marketing campaigns to deliver increased reach and sales,” said David Jakubowski, Aggregate Knowledge chief executive officer. “We thank them for making this possible.”
Recognition from the Business Intelligence Group capstones a string of victories for AK in terms of both adoption by top advertisers worldwide and industry recognition. AK was recently named a “Leader” in “The Forrester WaveTM: Data Management Platforms Q3 2013” Report. According to the report, written by Forrester Principal Analyst Joanna O’Connell, AK is “highly valued for its strong analytics chops and market-neutral position.” Additionally, the report states, “…[AK]’s focus on tightly weaving together media, audience analytics and advanced attribution is proving a critical piece in clients’ media management strategy.”
“The promise of online targeting is coming true with technologies like those from Aggregate Knowledge,” said Dawn Fordyce, managing director for the Business Intelligence Group. “As the efficiency of targeting improves, so will the effectiveness making online advertising a more lucrative effort for every size company.”
About Aggregate Knowledge
Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.com. Connect with AK on Facebook, Twitter, and LinkedIn.
About Business Intelligence Group
The Business Intelligence Group, creators of the BIG Awards, was founded with a mission of recognizing true talent and superior performance in the business world. Unlike other award programs, real business people, those with experience and knowledge, judge the BIG Awards. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above their peers. For more information visit www.bigawards.org.
