Freemium Exchange Approach Generates 131-percent Growth in Q3 for Performance Mobile Marketing Leader
LONDON – MassiveImpact, a leader in performance mobile advertising, announced that its publisher monetization model, Freemium Exchange, is producing consistent revenue growth for the company eight months into its launch. MassiveImpact made the announcement at the Apps World Developer Conference and Exhibition in London.
“Freemium Exchange is better way for publishers to optimize revenue by having relevant and engaging ads shown alongside mobile content”
MassiveImpact’s publisher revenue grew by 131-percent in the third quarter of 2013. This follows a jump in revenue of 49-percent in the second quarter when compared to Q1. These gains mirror recently published increases in mobile ad spending in the United States. The Interactive Advertising Bureau (IAB) reported that mobile revenue more than doubled, to $3 billion, in the first six months of 2013, an increase of 145 percent.
Launched in February of this year, MassiveImpact’s Freemium Exchange model connects publishers to leading ad networks’ CPC and CPM offers, with a single point of integration, free of ad serving or exchange commission fees, in addition to its own CPA-based offers. The Exchange utilizes MassiveImpact’s Real-Time Performance ad-serving technique, which precisely matches offers with individual end-users, based on their mobile behavioral patterns and purchase history.
“Freemium Exchange is better way for publishers to optimize revenue by having relevant and engaging ads shown alongside mobile content,” said Gil Regev, VP of Marketing for MassiveImpact. “With our global reach, publishers can fill 99% of its inventory in almost every country in virtually every ad format, including display, video, mobile and custom executions.”
Regev was a featured presenter on the opening day of Apps World; participating on the Developer Marketing Panel on the subject of: How to Boost App Downloads and Build Long-Term Relationships with Users. Regev’s presentation included discussions on:
- Tips for simple and effective mobile app promotion, and calculating meaningful return on investment
- Analytics to understand your mobile users: How important is audience segmentation, and how can you create something that is both lightweight enough to avoid disrupting the user experiences whilst still providing the highest quality data?
- Integrating data to intelligently drive the app marketing decision making process
- User retention: How to turn downloads into loyal users, and what part analytics play in the decision making process
At the conference, MassiveImpact also announced the distribution of its publisher’s guide which explains its various integration methods and provides a worldwide rate card for comparison. For more information, please visit: http://www.massiveimpact.com/publishers/program/.
About MassiveImpact:
With five operational sites across the globe and reaching more than 1 billion mobile Internet users from 190 countries, MassiveImpact is the leader in performance mobile advertising. The company’s unique ad-serving approach Real-Time Performance is proprietary technology that guarantees advertiser return on investment and maximizes traffic monetization for publishers. MassiveImpact is backed by leading strategic investors in the mobile space, including SoftBank, SingTel and Gemini. To learn more about MassiveImpact, visit www.massiveimpact.com.
