Wall Street, Tech M&A Veteran Joins Largest Private Video Advertising Platform to Guide Next Phase of Growth
BALTIMORE and NEW YORK – Videology, the largest private video advertising platform, today announced that it has hired Scott Macleod as Chief Financial Officer. Macleod, whose experience with telecom, media, and technology companies includes initial public offerings, debt and equity financings, merger and acquisitions, and strategic alliances, will oversee all of Videology’s finance, legal, human resource, and administrative functions.
Macleod brings more than 23 years of financial experience to Videology, including 16 years in investment banking. Macleod was a Managing Director and founding member of Merrill Lynch’s Global Communications Group and founded Merrill Lynch’s Asia Pacific Telecoms practice. Macleod later joined Rothschild as a Managing Director and Head of the North American Telecom Group. As an investment banker, Macleod has completed over 75 financing and merger and acquisition transactions including multiple transactions in excess of $10 billion across telecom, media and technology. Macleod joined Nexlink Communications (later renamed XO Communications) where he ran Corporate Development and led the $2.9 billion acquisition of Concentric Networks. He also was responsible for managing the Company’s $560+ million cost of sales, including financial reporting and planning, telco audit and carrier relations. He later became Chief Financial Officer of SkyTerra Communications where he raised in excess of $900 million and sold the Company for $2.1 billion in 2010. Since 2010, Macleod has continued to provide strategic and investment advisory services including assisting companies (most recently Uniloc Luxembourg) in pursuing their strategic and financing alternatives.
“As Videology continues to expand into new markets and diversify our offering, we welcome the knowledge and experience that Scott brings to the organization,” said Scott Ferber, Chairman and CEO, Videology. “We are in the enviable position of having many options. Scott’s guidance, culled from his work with other enterprise technology companies, will be invaluable as we plan our next phase of growth.”
“Video is becoming an increasingly important part of consumers’ lives, and as such, will take a growing share of media spend,” said Macleod. “I believe Videology offers the best technology to enable marketers and publishers to fully capitalize on the convergence between television and video, and I look forward to ensuring that financially the company is well-equipped to leverage this opportunity.”
Macleod holds an A.B. in Economics from Rutgers University, and an MBA from MIT’s Sloan School of Management.
About Videology
Videology (videologygroup.com) is the world’s largest private video advertising platform. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and sales teams across North America.
