REDWOOD CITY, Calif. – Turn (www.turn.com), the marketing software and analytics platform, announced the appointment of Bryan Busse to the newly created position of senior vice president, customer success. The former vice president in the Salesforce services division of Salesforce.com brings 20 years of software service experience in consulting, training, and support to Turn.
Led by Busse, the new customer success organization will ensure that all customers receive maximum value to their business from their Turn software subscription. The team will oversee all post-sale activities that Turn provides to its customers, including software implementation, customer success management, training, user adoption, technical support, and custom services. Busse will report to Bill Demas, CEO of Turn.
“Bryan has a deep SaaS background, and at Salesforce.com he built significant and profitable consulting and client services engagements for dozens of Fortune 500 companies in the US and Asia,” says Bill Demas, president and CEO, Turn. “Under his leadership we will deliver a first-class experience to the more than 3,500 advertisers worldwide that use the Turn enterprise software platform.”
Busse was recently vice president, consulting for Asia-Pacific, and service delivery for Japan, at Salesforce.com, which he joined in 2004. Prior to that he held consulting and professional services positions at Salion and Trilogy.
“Turn is the clear leader in providing marketers with the media, analytics and data platform to drive smarter decisions and business results,” says Bryan Busse, svp of customer success, Turn. “There’s an incredible opportunity to grow our relationships with top agencies and brands and our global enterprise software business.”
Turn provides three real-time marketing applications: Audience Suite, an enterprise data management platform; Campaign Suite, a digital media buying platform for video, mobile, social, and display advertising; and DataMine, a data exploration, optimization and warehousing solution purpose-built for marketers. Turn works with the world’s top brands, agencies and trading desks including Accuen, Aegis, AMNET, AT&T, Chrysler, Dell, Experian, Microsoft, OMD, Toyota, Sprint, Verizon, Vivaki, and Zales.
About Turn
Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make marketing decisions. Our integrated cloud platform enables data management, cross-channel advertising, and advanced analytics from a single login, along with point-and-click access to over 100 premium technology partners. Turn is headquartered in Silicon Valley and provides its products, and services worldwide. For more information, visit turn.com or follow @turnplatform.
